| 000 | 02872cam a2200445 a 4500 | ||
|---|---|---|---|
| 999 |
_c125687 _d125687 |
||
| 001 | 14389170 | ||
| 003 | KEPU | ||
| 005 | 20220317100856.0 | ||
| 008 | 060524s2007 nyu b 001 0 eng | ||
| 010 | _a 2006043737 | ||
| 015 |
_aGBA730944 _2bnb |
||
| 016 | 7 |
_a013730911 _2Uk |
|
| 020 | _a1401302599 | ||
| 020 | _a9781401302597 | ||
| 020 | _a9781401303082 (pbk.) | ||
| 020 | _a1401303080 (pbk.) | ||
| 035 | _a(OCoLC)ocm70046041 | ||
| 035 | _a(OCoLC)70046041 | ||
| 040 |
_aDLC _cDLC _dBAKER _dC#P _dBUR _dYDXCP _dVP@ _dTTU _dUKM _dDLC |
||
| 043 | _an-us--- | ||
| 050 | 0 | 0 |
_aPE1431 _b.L87 2007 |
| 082 | 0 | 0 | _222 |
| 100 | 1 |
_aLuntz, Frank I. _950676 |
|
| 245 | 1 | 0 |
_aWords that work : _bit's not what you say, it's what people hear / _cFrank Luntz. |
| 250 | _a1st ed. | ||
| 260 |
_aNew York : _bHyperion, _cc2007. |
||
| 300 |
_axxiii, 324 p. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references (p. [297]-301) and index. | ||
| 505 | 0 | _aThe ten rules of effective language -- Preventing message mistakes -- Old words, new meaning -- How "words that work" are created -- Be the message -- Words we remember -- Corporate case studies -- Political case studies -- Myths and realities about language and people -- What we REALLY care about -- Personal language for personal scenarios -- Twenty-one words and phrases for the twenty-first century. | |
| 520 | _aCommunications expert Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. Luntz has used his knowledge of words to help more than two dozen Fortune 500 companies grow. He tells us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because "satellite" was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book is for you.--From publisher description. | ||
| 650 | 0 |
_aEnglish language _zUnited States _xRhetoric. _949848 |
|
| 650 | 0 |
_aPersuasion (Rhetoric) _xPolitical aspects. _950677 |
|
| 650 | 0 |
_aMass media and language. _950678 |
|
| 650 | 0 |
_aPopular culture _zUnited States. _938216 |
|
| 650 | 0 |
_aCritical thinking. _931901 |
|
| 650 | 0 |
_aCommunication in politics. _910476 |
|
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1204/2006043737-d.html |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1309/2006043737-b.html |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBK _hPE1431 _i.L87 2007 |
||