000 nam a22 7a 4500
999 _c123965
_d123965
008 211026b xxu||||| |||| 00| 0 eng d
020 _a0070898588
050 _aHF5823.B38 2003
100 _aBelch E. George
_947342
245 _aAdvertising and Promotion
_bAn intergrated Marketing Communications Perspective
_cBelch E. George
250 _a1st ed.
260 _aToronto
_bMcGraw Hill
_cc2003
300 _axix,545p.:
_bcol ill,
_c27cm
942 _2lcc
_cBK