000			01522cam a2200337 a 4500
999			_c122933 _d122933
001			17117730
003			KEPU
005			20210916124811.0
008			120112s2013 njua b 001 0 eng
010			_a 2012001324
020			_a0205359256 (pbk.)
035			_a(OCoLC)ocn772774161
040			_aDLC _beng _cDLC _dYDX _dYDXCP _dBWX _dDLC
042			_apcc
050	0	0	_aP90 _b.V58 2003
100	1		_aVivian, John. _938225
245	1	4	_aThe media of mass communication / _cJohn Vivian.
250			_a3rd Canadian ed.
260			_aToronto. : _bPearson Education Canada, _cc2003.
300			_axviii, 364 p. : _bill. (some col.) ; _c25 cm.
504			_aIncludes bibliographical references and index.
505	0		_aMass media literacy -- Media technology -- Media economics -- Ink on paper -- Sound media -- Motion media -- New media landscape -- News -- Entertainment -- Public relations -- Advertising -- Mass audiences -- Mass media effects -- Governance and mass media -- Mass media globalization -- Media law -- Ethics.
650		0	_aMass media. _92238
650		0	_aMass media _xTechnological innovations. _945624
650		0	_aMass media _xSocial aspects. _943107
650		0	_aCommunication _xTechnological innovations. _945625
650		0	_aMass media and culture. _925657
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK _hP90 _i.V58 2003