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008 000623s2000 nyua b 001 0 eng
010 _a 00268990
020 _a0471332380
040 _aDLC
_cDLC
_dDLC
042 _apcc
050 0 0 _aHF5415.13
_b.D35 2000
100 1 _aDalrymple, Douglas J.
_910777
245 1 0 _aMarketing management :
_btext and cases /
_cDouglas J. Dalrymple, Leonard J. Parsons.
250 _a7th ed.
260 _aNew York :
_bJ. Wiley,
_cc2000.
300 _axii, 707 p. :
_bill. ;
_c26 cm.
504 _aIncludes bibliographical references and index.
650 0 _aMarketing
_xManagement.
_944559
650 0 _aMarketing
_xManagement
_vCase studies.
_944560
700 1 _aParsons, Leonard J.
_944561
856 4 2 _3Contributor biographical information
_uhttp://www.loc.gov/catdir/bios/wiley047/00268990.html
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/description/wiley033/00268990.html
856 4 _3Table of Contents
_uhttp://www.loc.gov/catdir/toc/onix03/00268990.html
906 _a7
_bcbc
_corigcop
_d3
_encip
_f20
_gy-gencatlg
942 _2lcc
_cBK