000 02047cam a2200325 i 4500
999 _c122166
_d122166
001 18137151
003 KEPU
005 20200311120008.0
008 140502s2016 njua b 001 0 eng
010 _a 2014016425
020 _a9780133797190 (alk. paper)
040 _aDLC
_beng
_cTUK
_erda
_dDLC
042 _apcc
050 0 0 _aHB615
_b.B37 2016
100 1 _aBarringer, Bruce R.
_944451
245 1 0 _aEntrepreneurship :
_bsuccessfully launching new ventures /
_cBruce R. Barringer, Oklahoma State University, R. Duane Ireland, Texas A&M University.
250 _aFifth Edition.
260 _aUSA
_bPearson Education
_c2016
300 _axix, 568 pages :
_bcolor illustrations ;
_c28 cm
504 _aIncludes bibliographical references and indexes.
505 0 _aPreface/introduction -- Decision to become and entrepreneur -- Introduction to entrepreneurship -- Recognizing opportunities and generating ideas -- Feasibility analysis -- Writing a business plan -- Industry and competitor analysis -- Developing an effective business model -- Moving from an idea to an entrepreneurial firm -- Preparing the proper ethical and legal foundation -- Assessing a new venture's financial strength and viability -- Building a new-venture team -- Getting financing or funding -- Managing and growing an entrepreneurial firm -- Unique marketing issues -- The importance of intellectual property -- Preparing for and evaluating the challenges of growth -- Strategies for firm growth -- Franchising -- Glossary -- Bibliographic references/index.
650 0 _aEntrepreneurship.
_95945
650 0 _aNew business enterprises.
_96972
700 1 _aIreland, R. Duane.
_937481
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2lcc
_cBK