000 02537nam a2200385 a 4500
999 _c122150
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001 3045715
003 KEPU
005 20200311110039.0
008 950830s1995 txua b 001 0 eng d
010 _a 95210337
020 _a0030106427
035 _a(OCoLC)33066970
035 _aNNRB (FD0753(00)) RC
040 _aNjPRFB
_cNjPRFB
_dDLC
042 _alccopycat
050 0 0 _aHF1008
_b.B66 1999
100 1 _aBoone, Louis E.
_91299
245 1 0 _aBusiness /
_cLouis E. Boone, David L. Kurtz.
246 3 _aBoone & Kurtz business
246 3 _a business
246 3 0 _aBusiness
260 _aFort Worth :
_bDryden Press,
_c1999
300 _axxi, 474 p. :
_bcol. ill. ;
_c29 cm.
504 _aIncludes bibliographical references (p. [429]-438) and indexes.
505 0 _a Business in a global environment: Blending people, technology & ethical behavior; Business, its environment & role in society; Global & economic forces affecting business -- Getting started: Developing a business strategy & plan; Organizing the business; The role of quality in business success -- Management, empowering people to achieve business objectives: The organization & its management; The human resource; Teamwork & communication; Information for decision making -- Production & marketing: Marketing management & customer satisfaction; Creating & producing world-class goods & services; Designing & implementing customer-driven marketing strategies -- Accounting & financial planning: Accounting & budgeting; Banking & financial management; The securities market -- Appendices: Risk management & insurance; Fundamentals of business law; Your career in business; Videocases -- Glossary.
520 _aMuch of [the] focus in the text is directed to the fundamental changes occurring in today's business world, changes that will effect our lives as we enter the new century. Terms appearing regularly in daily news reports are integrated with the business concepts in the text.... [The book] is the shortest major book available for the first business course.... [The] objective is to permit the instructor to cover all of the text in a single term--Pref.
650 0 _aIndustrial management.
_92886
650 0 _aBusiness.
_94691
650 0 _aCommerce.
_9955
700 1 _aKurtz, David L.
_91301
906 _a7
_bcbc
_ccopycat
_d2
_encip
_f19
_gy-gencatlg
942 _2lcc
_cBK