000			01750cam a2200289 a 4500
999			_c122111 _d122111
001			16344099
005			20200310122256.0
008			100722s2012 maua b 001 0 eng
010			_a 2010030838
020			_a9780135078228 (pbk. : alk. paper)
040			_aDLC _cDLC _dDLC
042			_apcc
050	0	0	_aHF5415.2 _b.B7787 2012
082	0	0	_a658.8/30285554 _222
100	1		_aBurns, Alvin C. _944065
245	1	0	_aBasic marketing research : _busing Microsoft Excel data analysis / _cAlvin C. Burns, Ronald F. Bush.
250			_a3rd ed.
260			_aBoston : _bPrentice Hall, _cc2012.
300			_axxii, 391 p. : _bcol. ill. ; _c26 cm.
504			_aIncludes bibliographical references and index.
505	0		_aAn introduction to marketing research -- The marketing research industry -- The marketing research process including defining the problem and research objectives -- Research design alternatives and qualitative research -- Information types & sources: secondary data & standardized information -- Data collection methods -- Measurement scales -- Designing data collection forms -- Determining sample size and the sample plan -- Data issues and inputting data into XL data analyst -- Summarizing your data -- Generalizing your findings -- Finding differences -- Determining relationships -- Preparing & presenting your research report.
630	0	0	_aMicrosoft Excel (Computer file) _924120
650		0	_aMarketing research. _9974
700	1		_aBush, Ronald F. _944066
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK