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010 _a 2014950448
020 _a9783319100906
020 _a3319100904
020 _z9783319100913 (eBook)
024 3 _a9783319100906
035 _a(OCoLC)ocn910667299
040 _aFDU
_beng
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050 0 0 _aHF5548
_b.E44 2012
100 1 _aTurban, Efraim,
_eauthor.
_91750
245 1 0 _aElectronic commerce :
_ba managerial and social networks perspective /
_cEfraim Turban, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban.
250 _aEighth edition, Revised Edition.
300 _axxxviii, 791 pages :
_billustrations ;
_c27 cm.
490 0 _aSpringer texts in business and economics
504 _aIncludes bibliographical references and index.
505 0 _aOverview of Electronic Commerce -- E-Commerce: Mechanisms, Infrastructure, and Tools -- Retailing in Electronic Commerce: Products and Services -- Business-to-Business E-Commerce -- Innovative EC Systems: From E-Government to E-Learning, Collaborative Commerce, and C2C Commerce -- Mobile Commerce and Ubiquitous Computing -- Social Commerce: Foundations, Social Marketing, and Advertising -- Social Enterprise and Other Social Commerce Topics.- Marketing and Advertising in E-Commerce -- E-Commerce Security and Fraud Issues and Protections -- Electronic Commerce Payment Systems -- Order Fulfillment Along the Supply Chain -- EC Strategy, Globalization, and SMEs -- Implementing EC Systems: From Justification to Successful Performance -- E-Commerce: Regulatory, Ethical, and Social Environments -- Launching a Successful Online Business and EC Projects.
520 _aThroughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Furthermore, this book presents the most current topics relating to EC as described by a diversified team of experts in a variety of fields, including a senior vice president of an e-commerce-related company. The authors provide website resources, numerous exercises, and extensive references to supplement the theoretical presentations. At the end of each chapter, a list of online resources with links to the websites is also provided. Additionally, extensive, vivid examples from large corporations, small businesses from different industries, and services, governments, and nonprofit agencies from all over the world make concepts come alive in Electronic Commerce. These examples, which were collected by both academicians and practitioners, show the reader the capabilities of EC, its cost and justification, and the innovative ways corporations are using EC in their operations. In this edition (previous editions published by Pearson/Prentice Hall), the authors bring forth the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations, and mobility.
650 0 _aElectronic commerce.
_913726
650 0 _aElectronic commerce
_xManagement.
_941152
650 7 _aElectronic commerce.
_2fast
_913726
650 7 _aElectronic commerce
_xManagement.
_2fast
_941152
650 7 _aElectronic Commerce
_2gnd
_913726
650 7 _aManagement
_2gnd
_9393
650 7 _aUnternehmen
_2gnd
_943460
650 7 _aInternet
_2gnd
_923245
650 7 _aElektronisk handel.
_2sao
_943461
650 7 _aE-Business
_2stw
_941155
700 1 _aKing, David R.,
_eauthor.
_941111
700 1 _aLee, Jae Kyu,
_eauthor.
_943462
700 1 _aLiang, Ting-Peng,
_d1953-
_eauthor.
_943463
700 1 _aTurban, Deborrah C.,
_eauthor.
_943464
830 0 _aSpringer texts in business and economics.
_943465
856 4 _3Cover
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856 4 _qhttp://ils-ap-p1/mm-info/CoverContent/2015/73782.jpg
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