000			04315cam a2200325 a 4500
999			_c121230 _d121230
001			15449813
003			KEPU
005			20200224104342.0
008			080915s2009 enka b 001 0 eng
010			_a 2008040261
020			_a9781405144094 (hardcover : alk. paper)
020			_a1405144092 (hardcover : alk. paper)
020			_a9781405144100 (pbk. : alk. paper)
020			_a1405144106 (pbk. : alk. paper)
035			_a(OCoLC)ocn246887190
040			_aDLC _cDLC _dDLC
043			_an-us---
050	0	0	_aHF5813 _bA61 2009
245	0	0	_aAdvertising and society : _bcontroversies and consequences / _cedited by Carol J. Pardun.
260			_aChichester, U.K. ; _aMalden, MA : _bWiley-Blackwell, _c2009.
300			_axii, 209 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction. People don't hate advertising : they hate bad advertising / Carol J. Pardun -- The economic impact of advertising : what's the controversy? Adversing makes products more expensive / Edd Applegate -- Advertising lowers prices for consumers / C. Ann Hollifield -- Advertising to children : gimme, gimme, gimme!!! Do children need more protection from advertising? Yes! Children need protection from the bombardments of Sponge Bob Square Pants, Ronald McDonald, and all the big purple dinosaurs / Keisha L. Hoerrner -- No! Children are smarter than we think. We coddle them enough already! / J. Walker Smith -- Political advertising : necessary, necessary evil, or evil necessarily? Political advertising serves an important role for American voters / Anne Johnston -- Political advertising has no place in the U.S. democratic system / Jennifer D. Greer -- Tobacco advertising : when people do dumb things. Tobacco advertising : the strong First Amendment right to promote lawful products / R. Michael Hoefges -- The fumes of truth / Jef I. Richards -- Alcohol advertising : a match made in heaven or a pact with the devil? Alcohol is so problematic that advertising or promoting it in any way should be banned from all televised events / Lara Zwarun -- Eliminating alcohol advertising on television because underage people drink is as misguided as restricting automobile advertising because people drive too fast / Jason Chambers -- Advertising and product placement : and now, the star of the show! Product placement makes a lot of sense in today's media environment / Charles Lubbers -- More than entertainment : product placement in American media channels / Kathy Brittain McKee -- Sex and advertising : I'm too sexy for this ad...or am I? Sex in advertising : no crime here! / Tom Reichert -- Using sex in advertising is never a good idea / Kathy Roberts Forde -- Stereotypes in advertising : a code to help us understand a concept quickly? Or a short-changing way to look at the world? Stereotypes are the best way to give consumers a quick understanding of the creative impact of the message / Marie Hardin -- What's the harm in advertising stereotypes? / Jane Marcellus -- Direct-to-consumer pharmaceutical advertising : a prescription for everything? Doctor knows best : why DTC advertising of prescription medications is bad for patients / Beth E. Barnes -- Feel empowered! Enhanced health knowledge! / Debbie Treise and Paula Rausch -- Puffery and advertising : Puff the magic ad man. Puffery is never worth the deception / Ivan Preston -- This is the best darn essay on puffery you will ever read / Bruce G. Vanden Bergh -- Advertising and social responsibility : being good is always a good idea - right? Companies are wise - and ethical - to use "social responsibility" as a creative strategy / Debra Merskin -- The adoption of social responsibility through cause-related marketing as a business strategy is unethical / Peggy Kreshel.
650		0	_aAdvertising _xSocial aspects _zUnited States. _943122
650		0	_aAdvertising, Political _zUnited States. _943123
650		0	_aAdvertising _zUnited States. _943124
700	1		_aPardun, Carol J. _943125
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK