000			02312cam a22003494a 4500
999			_c121023 _d121023
001			13742962
003			KEPU
005			20200220114210.0
008			041006s2005 cau 001 0 eng
010			_a 2004061997
015			_aGBA482736 _2bnb
016	7		_a013040138 _2Uk
020			_a1932531297
035			_a(OCoLC)ocm56682331
040			_aDLC _cDLC _dYDX _dOCLCQ _dBAKER _dCFU _dUKM _dDLC
042			_apcc
050	0	0	_aHF5415 _b.L48 2005
100	1		_aLevinson, Jay Conrad. _942822
245	1	0	_aGuerrilla marketing in 30 days / _cJay Conrad Levinson and Al Lautenslager.
246	3		_aGuerrilla marketing in thirty days
260			_a[Irvine Calif.] : _bEntrepreneur Media, _cc2005.
300			_axv, 272 p. ; _c24 cm.
500			_aIncludes index.
505	0		_aThe guerrilla marketing mindset -- The purpose of your marketing -- Competition and research -- Target market -- Positioning -- Niche marketing -- Marketing plan and strategy -- Competitive advantage and benefits -- Identity and branding -- Marketing communication and creative planning -- Advertising and media plan -- Business networking -- Strategic alliances and fusion marketing -- Direct selling -- Telephone selling and marketing -- Printed collateral, brochures, and sales sheets -- Direct mail -- Radio/television/cable TV -- Marketing hooks -- Public relations -- Marketing calender -- Other marketing: speaking, coupons, and contests -- Online marketing, part l -- Online marketing, part II -- Trade shows and expos -- Newsletters -- Marketing budgets -- Plan execution and implementation -- Expansion/ new markets/ new income streams/ new products -- New plan, the next 30 days and beyond.
650		0	_aMarketing. _91001
650		0	_aAdvertising. _91363
700	1		_aLautenslager, Al. _942823
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0669/2004061997-d.html
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0739/2004061997-b.html
906			_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg
942			_2lcc _cBK