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_c120927 _d120927 |
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| 003 | KEPU | ||
| 005 | 20200219083228.0 | ||
| 008 | 990614s2000 txua b 001 0 eng | ||
| 010 | _a 99064502 | ||
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_aDLC _cTUK _dDLC |
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_aHF5415.2 _b.Z55 2000 |
| 100 | 1 |
_aZikmund, William G. _914122 |
|
| 245 | 1 | 0 |
_aExploring marketing research / _cWilliam G. Zikmund. |
| 250 | _a7th ed. | ||
| 260 |
_aFort Worth : _bDryden Press, _cc2000. |
||
| 300 |
_axxxiii, 812 p. : _bill. (some col.) ; _c29 cm. |
||
| 440 | 4 |
_aThe Dryden Press series in marketing _91300 |
|
| 504 | _aIncludes bibliographical references (p. [797]-804) and index. | ||
| 650 | 0 |
_aMarketing research. _9974 |
|
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1514/99064502-b.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1514/99064502-d.html |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy1514/99064502-t.html |
| 906 |
_a7 _bcbc _corignew _d2 _eopcn _f19 _gy-gencatlg |
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