| 000 | 01058pam a2200289 a 4500 | ||
|---|---|---|---|
| 999 |
_c120750 _d120750 |
||
| 001 | 1144447 | ||
| 003 | KEPU | ||
| 005 | 20200224085327.0 | ||
| 008 | 950720s1996 iluab b 001 0 eng | ||
| 010 | _a 95034965 | ||
| 020 | _a9780070974258 | ||
| 040 |
_aDLC _cTUK _dDLC |
||
| 050 | 0 | 0 |
_aHF5415.13 _b.B37 2007 |
| 100 | 1 |
_aPerreault, William D. _91899 |
|
| 245 | 1 | 0 |
_aBasic marketing : _ba global-managerial approach / _cWilliam D. Perreault, Jr., E. Jerome McCarthy. |
| 250 | _a12th Canadian ed. | ||
| 260 |
_aChicago : _bIrwin, _cc2007 |
||
| 300 |
_axxv, 630p _bcol. ill., col. maps ; _c27 cm. |
||
| 440 | 4 |
_aThe Irwin series in marketing _91362 |
|
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _xManagement. _942479 |
|
| 700 | 1 |
_aMcCarthy, E. Jerome _q(Edmund Jerome) _942480 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2lcc _cBK |
||