000 01613cam a22003254a 4500
999 _c120566
_d120566
001 13289788
003 KEPU
005 20200120121636.0
008 030725s2004 maua b 001 0 eng
010 _a 2003016949
020 _a1578519535 (alk. paper)
040 _aDLC
_cDLC
_dDLC
042 _apcc
050 0 0 _aHD41
_b.P73 2004
082 0 0 _222
100 1 _aPrahalad, C. K.
_942288
245 1 4 _aThe future of competition :
_bco-creating unique value with customers /
_cC.K. Prahalad, Venkat Ramaswamy.
260 _aBoston, Mass. :
_bHarvard Business School Pub.,
_cc2004.
300 _axiii, 256 p. :
_bill. ;
_c24 cm.
505 0 _aThe co-creation of value -- Building blocks of co-creation -- The co-creation experience -- Experience innovation -- Experience personalization -- Experience networks -- The market as a forum -- Creating new strategic capital -- Manager as consumer -- Rapid knowledge creation -- Strategy as discovery -- Building new capabilities for the future.
650 0 _aCompetition.
_9257
650 0 _aCustomer relations.
_937440
650 0 _aCustomer services.
_923552
650 0 _aStrategic planning.
_9338
650 0 _aEconomic value added.
_942289
650 0 _aSuccess in business.
_924230
700 1 _aRamaswamy, Venkatram.
_942290
856 4 1 _3Table of contents
_uhttp://www.loc.gov/catdir/toc/ecip047/2003016949.html
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2lcc
_cBK
_hHD41
_i.P73 2004