| 000 | 00976cam a22002534a 4500 | ||
|---|---|---|---|
| 999 |
_c120161 _d120161 |
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| 001 | 14822833 | ||
| 003 | KEPU | ||
| 005 | 20200219111206.0 | ||
| 008 | 070425s2007 njua b 001 0 eng | ||
| 010 | _a 2007274176 | ||
| 020 | _a0136107064 | ||
| 040 |
_aDLC _cTUK |
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| 050 | 0 | 0 |
_aHF5415.135 _b.K47 2010 |
| 100 | 1 |
_aKerin, Roger A. _925037 |
|
| 245 | 1 | 0 |
_aStrategic marketing problems : _bcases and comments / _cRoger A. Kerin, Robert A. Peterson. |
| 250 | _a12th ed. | ||
| 260 |
_aUpper Saddle River, NJ : _bPearson/Prentice Hall, _c2010 |
||
| 300 |
_axi, 708p. : _bill. ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _xDecision making _vCase studies. _927413 |
|
| 650 | 0 |
_aMarketing _xManagement _vCase studies. _941839 |
|
| 700 | 1 |
_aPeterson, Robert A. _q(Robert Allen), _d1944- _941840 |
|
| 906 |
_a7 _bcbc _corigcop _d3 _encip _f20 _gy-gencatlg |
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| 942 |
_2lcc _cBK |
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