000 01102cam a2200301 4500
001 311397
005 20130515014028.0
008 730803s1972 enka b 001 0 eng
010 _a 73165868
015 _aB73-04178
020 _a0304290785
040 _aDLC
_cDLC
_dDLC
050 0 0 _aHD52.5
_b.B7 1972
082 0 0 _a658.7/2
100 1 _aBrand, Gordon T.
_93650
245 1 4 _aThe industrial buying decision: implications for the sales approach in industrial marketing,
_cby Gordon T. Brand.
260 _aLondon,
_bAssociated Business Programmes; Distributed by Cassell,
_c1972.
300 _a134 p.
_billus.
_c25 cm.
350 _a£3.50
500 _aBased on research carried out jointly by the Institute of Marketing and Industrial Market Research, ltd.
504 _aBibliography: p. [127]-128.
650 0 _aIndustrial procurement.
_93651
650 0 _aMarketing
_xManagement.
_93652
710 2 _aInstitute of Marketing.
_93653
710 2 _aIndustrial Market Research, Ltd.
_93654
906 _a7
_bcbc
_corignew
_d3
_encip
_f19
_gy-gencatlg
942 _2lcc
_cBK
_hHD52.5
999 _c12012
_d12012