000 nam a22 7a 4500
999 _c120023
_d120023
008 191126b xxu||||| |||| 00| 0 eng d
020 _a978-0-13-607942-2
050 _aHF5415.12
_b.C56 2010
100 _aClow E. Kenneth
_d2010
_941693
245 _aIntergrated Advertising, Promotion, and Marketing Communications
_cKenneth E. Clow, Donald Baack
_hBook
250 _a4th ed
260 _aCanada
_bPrentice Hall
_c2010
300 _axxi,454p
_bill;Col
_c28cm
942 _2lcc
_cBK