000			01856cam a2200313 i 4500
999			_c119753 _d119753
001			17433452
003			KEPU
005			20200304092535.0
008			120817s2013 caua b 001 0 eng
010			_a 2012031489
020			_a0070878692
040			_aDLC _beng _cTUK _erda _dDLC
042			_apcc
050	0	0	_aHF5415 _b.M37 2014
100	1		_aCrane, Frederick G. _98985
245	1	0	_aMarketing f: _cFrederick G. Crane,et al
250			_a9th canadian Edition.
260			_ausa _bmc graw hill
300			_axiii, 571 pages : _billustrations ; _c28 cm
504			_aIncludes bibliographical references and index.
505	0		_aMarketing in an entrepreneurial context -- Finding and evaluating the right marketing opportunity -- Using marketing research to ensure entrepreneurial success -- Understanding customers and competitors -- Segmentation, targeting, and positioning -- Developing new products and services -- Building and sustaining the entrepreneurial brand -- Entrepreneurial pricing -- Entrepreneurial channel development and supply chain management -- Entrepreneurial promotion: doing more with less! -- The entrepreneurial marketing plan.
650		0	_aMarketing _xManagement. _941367
650		0	_aSmall business marketing. _941368
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK