000 01913cam a22003377a 4500
999 _c119584
_d119584
001 15287726
003 KEPU
005 20191104104616.0
008 080503s2006 sz a b 000 0 eng d
010 _a 2008395439
020 _a390570188X (pbk.)
020 _a9783905701883 (pbk.)
035 _a(OCoLC)ocn144223146
040 _aBTCTA
_cTUK
_dYDXCP
_dEYE
_dBAKER
_dDWP
_dOHX
_dDLC
042 _alccopycat
050 0 0 _aHF5415
_b.M37 2015
245 0 0 _aMarketing.an introduction
_cGary Armstrong et al
260 _aCANADA
_bPEARSON
_c2015
300 _a105 p :
_bill. (chiefly col.) ;
_c20 cm.
500 _a"This publication refers to an exhibition project curated by Tirdad Zolghadar started in Geneva 2004 and is 2006 brought to Tehran"--jrp-ringier.com
504 _aIncludes bibliographical references (p. 103-105).
505 0 0 _aGeneral views, Geneva -- Ethnic marketing : an introduction / by Tirdad Zolghadr -- How culture sells : examples from a national and international marketing perspective / by Michaela Kehrer -- Pax Anglo-Americana : a plea for a cosmopolitan history of contemporary art / by Charlotte Bydler -- All artworks -- Actually I don't really think of myself as the Colin Powell of the art world : a discussion with Akram Zaatari, Hassan Khan and Tirdad Zolghadr -- Ethnic marketing in eight easy steps : a short guide on how to turn your barriers into sales opportunities.
650 0 _aArts, Modern
_y21st century.
_941156
650 0 _aPerformance art.
_941157
650 0 _aMarket segmentation.
_941158
650 0 _aMinority consumers.
_941159
700 1 _aZolghadr, Tirdad.
_941160
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/toc/fy0805/2008395439.html
906 _a7
_bcbc
_ccopycat
_d3
_encip
_f20
_gy-gencatlg
942 _2lcc
_cBK