| 000 | 01072cam a2200289 a 4500 | ||
|---|---|---|---|
| 999 |
_c119495 _d119495 |
||
| 001 | 3486118 | ||
| 005 | 20191105103134.0 | ||
| 008 | 940411s1995 njua b 001 0 eng | ||
| 010 | _a 94011406 | ||
| 020 | _a0205159885 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 | 0 |
_aHF5415 _b.E55 1995 |
| 245 | 0 | 0 |
_aMarketing classics : _ba selection of influential articles / _c[edited by] Ben M. Enis, Keith K. Cox, Michael P. Mokwa. |
| 250 | _a8th ed., 25th anniversary ed. | ||
| 260 |
_aEnglewood Cliffs, N.J. : _bPrentice Hall, _cc1995. |
||
| 300 |
_axii, 612 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing. _91001 |
|
| 700 | 1 |
_aEnis, Ben M. _941031 |
|
| 700 | 1 |
_aCox, Keith Kohn. _941032 |
|
| 700 | 1 |
_aMokwa, Michael P. _941033 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2lcc _cBK _hHF5415 |
||