000			01814cam a2200325 a 4500
999			_c119443 _d119443
001			15167624
003			KEPU
005			20191028114831.0
008			080205s2009 njua b 001 0 eng
010			_a 2008005328
020			_a9780132285353 (hbk. : alk. paper)
020			_a0132285355 (hbk. : alk. paper)
035			_a(OCoLC)ocn192045602
035			_a(OCoLC)192045602 _z(OCoLC)170957833
040			_aDLC _cTUK _dDLC
043			_an-us---
050	0	0	_aGV716 _b.S53 2009
100	1		_aShank, Matthew D. _940945
245	1	0	_aSports marketing : _ba strategic perspective / _cMatthew D. Shank.
250			_a4th ed.
260			_aUpper Saddle River, N.J. : _bPearson Prentice Hall, _cc2009.
300			_axxiv, 453 p. : _bill. ; _c26 cm.
504			_aIncludes bibliographical references and index.
505	0		_aEmergence of sports marketing -- Contingency framework for strategic sports marketing -- Research tools for understanding sports consumers -- Understanding participants as consumers -- Understanding spectators as consumers -- Segmentation, targeting, and positioning -- Sports product concepts -- Managing sports products -- Promotion concepts -- Promotion mix elements -- Sponsorship programs -- Pricing concepts and strategies -- Implementing and controlling the strategic sports marketing process.
650		0	_aSports _zUnited States _xMarketing. _940946
650		0	_aSports _xEconomic aspects _zUnited States. _940947
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0810/2008005328.html
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK