000			02228cam a2200325 a 4500
999			_c117279 _d117279
001			16177600
003			KEPU
005			20190909133711.0
008			100408s2010 nyua b 000 0 eng
010			_a 2010012523
020			_a9780735204515
020			_a0735204519
035			_a(OCoLC)ocn555642822
040			_aDLC _cTUK _dIG# _dBTCTA _dBKL _dIGP _dVP@ _dDLC
050	0	0	_aBF637 _b.S7 2010
100	1		_aSt. Hilaire, Chris. _937485
245	1	0	_a27 powers of persuasion : _bsimple strategies to seduce audiences & win allies / _cChris St. Hilaire with Lynette Padwa.
246	3		_aTwenty-seven powers of persuasion
250			_a1st ed.
260			_aNew York : _bPrentice Hall Press, _c2010.
300			_axxxi, 204 p. : _bill. ; _c22 cm.
504			_aIncludes bibliographical references (p. 199-202).
505	0		_aFocus on the goal -- Evaluate egos -- Soothe or sidestep other egos -- Manage opposition by giving it nothing to oppose -- Make your weakness your strength -- Find one thing to like about everyone in the room -- Use the first five minutes to make people feel safe -- Stay in the present -- Recognize their reality -- Make it about choice, fairness, and accountability -- Keep it simple -- Own the language -- Use emotional language -- Make sure everyone is invested -- Get third-party validation -- Arm your advocates -- Aim for the undecideds -- Avoid absolutes and hypotheticals -- Learn how to use silence -- Get physical -- Don't say no, say "Let's try this" -- Release bad news quickly and good news slowly -- Challenge bad ideas by challenging the details -- Play devil's advocate -- Don't change, "Adapt" -- Be your own pundit.
650		0	_aPersuasion (Psychology) _937445
700	1		_aPadwa, Lynette. _937486
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1106/2010012523-b.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1106/2010012523-d.html
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK