| 000 | 01733cam a22003254a 4500 | ||
|---|---|---|---|
| 999 |
_c117214 _d117214 |
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| 001 | 14394221 | ||
| 003 | KEPU | ||
| 005 | 20190906144853.0 | ||
| 008 | 060530s2007 njuab b 001 0 eng | ||
| 010 | _a 2006017757 | ||
| 020 | _a0132304511 | ||
| 020 | _a9780132304511 | ||
| 035 | _a(OCoLC)ocm70167494 | ||
| 035 | _a(OCoLC)70167494 | ||
| 040 |
_aDLC _cTUK _dBAKER _dC#P _dDLC |
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| 042 | _apcc | ||
| 043 | _an-us--- | ||
| 050 | 0 | 0 |
_aHM1221 _b.S45 2007 |
| 100 | 1 |
_aSeitel, Fraser P. _937342 |
|
| 245 | 1 | 4 |
_aThe practice of public relations / _cFraser P. Seitel ; foreword by David Rockefeller. |
| 250 | _a10th ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPearson/Prentice Hall, _cc2007. |
||
| 300 |
_axxix, 442 p. : _bill. (chiefly col.), col. map ; _c26 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aWhat is public relations, anyway? -- The growth of public relations -- Communication -- Public opinion -- Management -- Ethics -- The law -- Research -- Print media relations -- Electronic media relations -- Employee relations -- Multicultural community relations -- Government relations -- Consumer relations -- International relations -- Public relations writing-- Integrated marketing communications -- Public relations and the Internet -- Crisis management. | |
| 650 | 0 |
_aPublic relations _zUnited States. _937343 |
|
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip0615/2006017757.html |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2lcc _cBK |
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