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| 999 |
_c117163 _d117163 |
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| 001 | 50640221 | ||
| 003 | KEPU | ||
| 005 | 20190906095937.0 | ||
| 008 | 030411s2002 nyua 001 0 eng d | ||
| 010 | _a 2003267314 | ||
| 020 | _a0060007737 | ||
| 040 |
_dUtOrBLW _cTUK |
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| 050 | 0 | 0 |
_aHD69 _b.R54 2002 |
| 091 | _a658.827 | ||
| 100 | 1 |
_aRies, Al. _937255 |
|
| 245 | 1 | 4 |
_aThe 22 immutable laws of branding : _bhow to build a product or service into a world-class brand / _cAl Ries and Laura Ries. |
| 246 | 3 | _aTwenty-two immutable laws of branding. | |
| 260 |
_aNew York : _bHarperBusiness, _cc2002. |
||
| 300 |
_axvi, 255 p. : _bill. ; _c24 cm. |
||
| 500 | _a"This edition combines The 22 immutable laws of branding and The 11 immutable laws of Internet branding, with added illustrations and text." | ||
| 500 | _aIncludes index. | ||
| 650 | 0 |
_aBrand name products _xManagement. _937256 |
|
| 650 | 0 |
_aMarketing _xDecision making. _937257 |
|
| 650 | 0 |
_aInternet marketing. _935001 |
|
| 700 | 1 |
_aRies, Laura. _937258 |
|
| 901 | _ajmc | ||
| 908 | 0 | 0 | _aHD69.B7 |
| 942 |
_2lcc _cBK _hHD69.R54 2002 |
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