000			02223cam a2200325 i 4500
999			_c116910 _d116910
001			18836900
003			KEPU
005			20190830094521.0
008			151029s2016 njua b 001 0 eng
010			_a 2015039978
020			_a9781119238720 (pbk. : alk. paper)
020			_a9781119222019 (evalc)
020			_z978119236085 (epub)
040			_aDLC _beng _cTU-K _erda _dDLC
042			_apcc
050	0	0	_aHF5415.2 _b.M37 2016
100	1		_aAaker, David A., _eauthor. _937007
245	1	0	_aMarketing research / _cDavid A. Aaker, E.T. Grether Professor Emeritus of Marketing and Public Policy, University of California, Berkeley, V. Kumar, Regents Professor, Richard and Susan Lenny Distinguished Chair & Professor in Marketing, Director of the Marketing Ph.D. Program, and Executive Director, Center for Excellence in Brand and Customer Management, Georgia State University; Chang Jiang Scholar, Huazhong University of Science and Technology, China; Lee Kong Chain Fellow, Singapore Management University, Singapore; and ISB Senior Fellow, Indian School of Business, Hyderabad, India, Robert P. Leone, J. Vaughn and Evelyne H. Wilson Chair and Professor of Marketing, Neeley School of Business, Texas Christian University, George S. Day, Geoffrey T. Boisi Professor of Marketing, and Co-Director of the Mack Institute for Innovation Management, Wharton School, University of Pennsylvania.
250			_aTwelfth edition.
300			_axxiii, 732 pages : _billustrations ; _c26 cm
504			_aIncludes bibliographical references and index.
650		0	_aMarketing research. _9974
776	0	8	_iOnline version: _aAaker, David A., author. _tMarketing research _bTwelfth edition. _dHoboken, NJ : John Wiley & Sons, Inc., [2016] _z9781119236085 _w(DLC) 2015042858
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK