| 000 | 02872cam a22003134a 4500 | ||
|---|---|---|---|
| 999 |
_c116882 _d116882 |
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| 001 | 16990053 | ||
| 003 | KEPU | ||
| 005 | 20190829145701.0 | ||
| 008 | 111005s2012 maua 000 0 eng | ||
| 010 | _a 2011040347 | ||
| 020 | _a9781422157640 (hardback) | ||
| 040 |
_aDLC _cTUK _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHD62.4 _b.G68 2012 |
| 084 |
_aBUS041000 _2bisacsh |
||
| 100 | 1 |
_aGovindarajan, Vijay. _96318 |
|
| 245 | 1 | 0 |
_aReverse innovation : _bcreate far from home, win everywhere / _cVijay Govindarajan, Chris Trimble ; [foreword by] Indra K. Nooyi. |
| 260 |
_aBoston : _bHarvard Business Press, _c2012. |
||
| 300 |
_axv, 229 p. ; _cill. ; _c24 cm. |
||
| 500 | _aincludes index | ||
| 520 | _a"The popular HBR article "How GE is Disrupting Itself" by GE's CEO Jeffrey Immelt, Vijay Govindarajan, and Chris Trimble first coined the term reverse innovation, using it to describe GE's new approach to global strategy. GE, like most multinationals, follows a strategy of developing products at home and then adapting them for other markets around the world. But as growth accelerates in emerging markets and slows in developed ones, GE is also now doing the reverse: developing products in countries like China and India, and then distributing them globally. As the tip of the multinationals iceberg, GE shows that successful global companies will have to do both. But succeeding at reverse innovation requires a different model than the one used in home markets. This book picks up where the ground-breaking HBR article leaves off, and goes beyond describing the reverse innovation phenomenon to showing how to do it. Through eight detailed case studies - PepsiCo, Procter and Gamble, EMC, Deere & Company, Logitech, Harman International , PIH/PACT, and, of course, GE - authors Govindarajan and Trimble explain how to succeed on the ground with reverse innovation, showing how these companies use a different management model than the one they use in their home markets. This book explains the new model these companies use -- the Local Growth Team -- and how it works, and offers a "Reverse Innovation Toolkit" providing readers with a step-by-step action plan for developing and implementing their own reverse innovation strategies. "-- | ||
| 650 | 0 |
_aInternational business enterprises _xManagement _vCase studies. _936956 |
|
| 650 | 0 |
_aTechnological innovations _xManagement _vCase studies. _96742 |
|
| 650 | 0 |
_aStrategic planning _vCase studies. _936957 |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS / Management. _2bisacsh _936958 |
|
| 700 | 1 |
_aTrimble, Chris. _936959 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2lcc _cBK |
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