000 01112cam a22002774a 4500
999 _c116803
_d116803
001 12524281
003 KEPU
005 20190829085124.0
008 010904s2003 njua b 001 0 eng
010 _a 2001050074
020 _a0131857207 (pbk.)
040 _aDLC
_cDLC
_dDLC
042 _apcc
050 0 0 _aHF5415
_b.M29 2007
100 1 _aArmstrong, Gary
_q(Gary M.)
_928489
245 1 0 _aMarketing :
_ban introduction /
_cGary Armstrong, Philip Kotler.
250 _a6th ed.
260 _aUpper Saddle River, NJ :
_bPrentice Hall,
_cc2003.
300 _axxvii,619p.:
_bcol. ill. ;
_c27 cm.
504 _aIncludes bibliographical references and indexes.
538 _aSystem requirements for accompanying CD-ROM: Windows 95 or higher; Mac OS 7.6 or later.
650 0 _aMarketing.
_91001
700 1 _aKotler, Philip.
_921056
906 _a7
_bcbc
_corignew
_d1
_eocip
_f20
_gy-gencatlg
942 _2lcc
_cBK