000 03694cam a22003254a 4500
999 _c115848
_d115848
001 13375218
003 KEPU
005 20190709103453.0
008 031016s2004 maua b 000 0 eng
010 _a 2003022913
015 _aGBA4-Z1955
020 _a159253032X (hardcover)
035 _a(OCoLC)ocm53276319
040 _aDLC
_cTUK
_dYDX
_dUKM
_dUOI
_dOCL
_dBAKER
_dOCLCQ
_dMUQ
_dDLC
042 _apcc
050 0 0 _aNC1002.L63
_bA3 2004
100 1 _aAdams, Sean.
_935544
245 1 0 _aLogo design workbook :
_ba hands-on guide to creating logos /
_cSean Adams & Noreen Morioka with Terry Stone ; designed by Sean Adams & Jennifer Hopkins.
260 _aGloucester, Mass. :
_bRockport Publishers,
_cc2004.
300 _a240 p. :
_bill. (chiefly col.) ;
_c24 cm.
504 _aIncludes bibliographical references (p. 240).
505 0 0 _gIntroduction
_tWhy and what --
_tWhy a logo? --
_tHistory
_tStrategy --
_tWhat is a logo? --
_tWordmark --
_tSymbol --
_tMonogram --
_gThe
_g1.
_tAnswer who, what, why? --
_g2.
_tIdentify, dont't explain --
_g3.
_tUnderstand limitations --
_g4.
_tBe seductive --
_g5.
_tMake mnemonic value --
_g6.
_tPose a question --
_g7.
_tDesign for longevity --
_g8.
_tMake the logo the foundation of a system --
_g9.
_tDesign for a variety of media --
_g10.
_tBe strong --
_tLogo development
_tTypography --
_tColor --
_tImage/iconography --
_tShape --
_tHierarchy and scale --
_tStatic vs. changeable --
_tSystem dynamics --
_tCreating a kit of parts --
_tVarious media --
_tLiska + Associates --
_tHotel 71 --
_tSegura, Inc. --
_tSegura, Inc. --
_t--
_t--
_tMr. Keedy --
_tOK --
_tImplementing logos --
_tRollout --
_tAnatomy of a standards manual --
_tVarious media --
_tSamataMason --
_tMetropolitan Market --
_tAdamsMorioka, Inc. --
_tSundance Film Festival --
_tMevis & van Deursen --
_tCity of Rotterdam --
_tAdamsMorioka, Inc.--
_tNickelodeon Case Studies --
_tStaying involved: auditing systems --
_tCase studies --
_tAdamsMorioka,Inc.
_tBeverly Hills --
_tAtelier Works --
_tLondon --
_tblue river --
_tNewcastle upon Tyne --
_tCahan & Associates --
_tSan Francisco --
_tChermayeff & Geismar --
_tNew York --
_tConcrete Design Communications, Inc. --
_tToronto --
_tCP-d --
_tMelbourne --
_tCrosby Associates --
_tChicago --
_tDoyle Partners --
_tNew York --
_tDynamo --
_tDublin --
_tFormat Design --
_tHamburg --
_tFrankfurt - Balkind --
_tNew York --
_tJohnson Banks -
_tLondon --
_tKinetic Singapore --
_tSingapore --
_tKINETIK --
_tWashington D.C. --
_tKROG --
_tLjubljana, Slovenia --
_tLandor Associates --
_tSan Francisco --
_tLandor Associates International Limited --
_tTokyo --
_tLiska + Associates --
_tChicago --
_tManx Kommunikationsdesign --
_tEssen --
_tMethodologie --
_tSeattle --
_tMorla Design --
_tSan Francisco --
_tOgilvy & Mather --
_tNew York --
_tPentagram Design --
_tNew York --
_tPentagram Design --
_tSan Francisco --
_tPentagram Design Ltd. --
_tLondon --
_tPhD --
_tSanta Monica --
_tPorto+Martinez designStudio --
_tRio de Janeiro --
_tRigsby Design --
_tHouston --
_tSteinbranding --
_tBuenos Aires --
_tStilradar --
_tStuttgart --
_tUntitled --
_tKent, England --
_tVSA Partners --
_tChicago --
_tJohn Bellenberg --
_tBelfast, Maine --
_tDesigner logo gallery --
_tLost logos --
_tLogo gallery --
_tDesigner directory.
650 0 _aLogography.
_935545
700 1 _aMorioka, Noreen.
_935546
700 1 _aStone, Terry.
_935547
856 4 1 _3Table of contents
_uhttp://www.loc.gov/catdir/toc/ecip0410/2003022913.html
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2lcc
_cBK