| 000 | 01272cam a2200301 a 4500 | ||
|---|---|---|---|
| 999 |
_c115356 _d115356 |
||
| 001 | 12752532 | ||
| 005 | 20190704093900.0 | ||
| 008 | 020424s2003 caua b 001 0 eng | ||
| 010 | _a 2002105856 | ||
| 020 | _a0534526608 | ||
| 035 | _a(DLC) 2002105856 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 | 0 |
_aHF5825 _b.M44 2003 |
| 100 | 1 |
_aMeeske, Milan D. _934835 |
|
| 245 | 1 | 0 |
_aCopywriting for the electronic media : _ba practical guide / _cMilan D. Meeske. |
| 250 | _a4th ed. | ||
| 260 |
_aBelmont, CA : _bThomson/Wadsworth, _c[c2003] |
||
| 300 |
_axiv, 306 p. : _bill. ; _c28 cm. |
||
| 500 | _aCover title. | ||
| 504 | _aIncludes bibliographical references (p. [299]-300) and index. | ||
| 650 | 0 |
_aAdvertising copy. _95074 |
|
| 650 | 0 |
_aBroadcast advertising. _934836 |
|
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1515/2002105856-b.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1515/2002105856-d.html |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy1515/2002105856-t.html |
| 906 |
_a7 _bcbc _corignew _d3 _eepcn _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBK _hHF5825 . _kM44 2003 |
||