000			02566cam a22003618i 4500
999			_c114600 _d114600
001			18909959
003			KEPU
005			20181122093426.0
008			151218s2016 nyu 000 0 eng
010			_a 2015046886
020			_a9781292093239
040			_aDLC _beng _cDLC _erda
042			_apcc
043			_ae------
050	0	0	_aHF5415.1 _b.K64 2016
082	0	0	_223
100	1		_aKotler, Philip, _eauthor. _921056
245	1	0	_aMarketing management / _cPhilip Kotler, Kevin Lane Keller, Mairead Brady, Malcolm Goodman, Torben Hansen.
250			_a3rd ed.
263			_a1603
300			_apages cm
500			_aRevised edition of Marketing management, 2012.
505	0		_aUnderstanding marketing management -- Introduction to marketing -- Understanding marketing management within a global context -- Developing marketing strategies and plans -- Managing digital technology in marketing -- Capturing marketing insights -- The changing marketing environment and information management -- Managing market research and forecasting -- Analysing consumer markets -- Analysing business markets -- Dealing with competition -- Connecting with customers -- Seeking and developing target marketing differentiation strategies -- Creating customer value, satisfaction and loyalty -- Creating and managing brands and brand equity -- Digital and global brand management strategies -- Shaping and pricing the market offering -- Designing, developing and managing market offerings -- Introducing new market offerings -- Developing and managing pricing strategies -- Communicating value -- Designing and managing marketing communications -- Managing mass and personal communications -- Delivering value -- Designing and managing integrated marketing channels and global value networks -- Managing process, people and physical evidence -- Managing marketing implementation and control -- Implementing marketing management -- Managing marketing metrics.
650		0	_aMarketing _zEurope _xManagement. _933797
650		0	_aMarketing _xManagement. _933798
700	1		_aKeller, Kevin Lane, _d1956- _eauthor. _933799
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK _hHF5415.1 _i.K64 2016