000			02312nam a22004455i 4500
001			978-3-8349-8915-4
003			DE-He213
005			20140220084553.0
007			cr nn 008mamaa
008			101018s2010 gw | s |||| 0|eng d
020			_a9783834989154 _9978-3-8349-8915-4
024	7		_a10.1007/978-3-8349-8915-4 _2doi
050		4	_aHF54.5-54.56
072		7	_aKJQ _2bicssc
072		7	_aUF _2bicssc
072		7	_aBUS083000 _2bisacsh
072		7	_aCOM039000 _2bisacsh
082	0	4	_a650 _223
100	1		_aLieberam-Schmidt, Sönke. _eauthor.
245	1	0	_aAnalyzing and Influencing Search Engine Results _h[electronic resource] : _bBusiness and Technology Impacts on Web Information Retrieval / _cby Sönke Lieberam-Schmidt.
246	3		_aDoctoral thesis, University of Siegen, 2009
264		1	_aWiesbaden : _bGabler, _c2010.
300			_aXX, 223 p. _bonline resource.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_atext file _bPDF _2rda
505	0		_aWeb Search -- Web Structure -- Result Clustering -- Search Engine Optimization -- Conclusion.
520			_aThe constant growth of the World Wide Web (WWW) creates a demand for new strategies that are useful for Internet searchers as well as for information suppliers. While relevant and structured results became harder to find by search engines, the importance for businesses to be found on visible positions of the WWW has immensely increased. Sönke Lieberam-Schmidt analyzes the impact that search engine optimization (SEO) has on the economic goals of Web businesses. He structures available SEO means, integrates them in a Website creation process proven to be successful in practice, and develops models for selecting the right keywords. For search engines, he presents new methods of grouping and presenting results.
650		0	_aEconomics.
650		0	_aManagement information systems.
650	1	4	_aEconomics/Management Science.
650	2	4	_aBusiness Information Systems.
710	2		_aSpringerLink (Online service)
773	0		_tSpringer eBooks
776	0	8	_iPrinted edition: _z9783834924537
856	4	0	_uhttp://dx.doi.org/10.1007/978-3-8349-8915-4
912			_aZDB-2-SBE
999			_c113066 _d113066