000 03569nam a22004575i 4500
001 978-3-7908-2357-8
003 DE-He213
005 20140220084552.0
007 cr nn 008mamaa
008 100301s2010 gw | s |||| 0|eng d
020 _a9783790823578
_9978-3-7908-2357-8
024 7 _a10.1007/978-3-7908-2357-8
_2doi
050 4 _aHF5410-5417.5
072 7 _aKJS
_2bicssc
072 7 _aKJSM
_2bicssc
072 7 _aBUS043000
_2bisacsh
082 0 4 _a658.8
_223
100 1 _aFalkenreck, Christine.
_eauthor.
245 1 0 _aReputation Transfer to Enter New B-to-B Markets
_h[electronic resource] :
_bMeasuring and Modelling Approaches /
_cby Christine Falkenreck.
264 1 _aHeidelberg :
_bPhysica-Verlag HD,
_c2010.
300 _aXXII, 229 p. 43 illus.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
490 1 _aContributions to Management Science,
_x1431-1941
505 0 _aDefinition of Research Problem. - Introduction;Structure of Work; Objective Targets of Thesis. - Theoretical Framework -- Commitment-Trust Theory and the Nature of Commitment; Resource-Based and Knowledge-Based View; Reputation as a Resource, an Intangible Asset and a Barrier. - Perspectives on Corporate Reputation and Reputation Transfer.-Perspectives of Relationship Marketing; Defining Corporate Reputation in B-to-B Relationships; A Standard Construct of Reputation–Useful and Appropriate?; The Concept of Reputation Transfer; The Relevance of Direct Marketing Media to Build CR; Defining and Quantifying Culture. - Development of Constructs and Related Hypotheses -- The C-OAR-SE Procedure for Scale Development; Formative versus Reflective Measurement Models; Moderating and Mediating Effects in Causal Models; Applying the Bonferroni-Holm’s Procedure; Development of Constructs; Related Hypotheses;Structural Model of Reputation and Reputation Transfer. - Empirical Survey -- Markets Under Consideration; The Measurement Model. - Results and Findings. - Synopsis of Measurement Criteria;Model Validation; Assessment of Research Hypotheses; Findings related to Countries and Stakeholder Groups; Discussion of Research Questions. - Conclusions, Implications and Research Suggestions. - Scientific Implications; Managerial Implications; Conclusions and Outlook. - References. - Annex.
520 _aThis book focuses on the development and cross-cultural testing of a construct of reputation rooted in resource-based theories. No study has ever asked organizational customers to rate the importance of a supplier’s positive reputation on their buying decision. The results of the survey contribute substantially to our understanding of reputation measuring and managing. This book is the first to highlight the cross-link between reputation, reputation transfer and culture, and argues that to develop one cross-culturally valid construct of reputation, which can be used in both B-to-B and B-to-C contexts is neither useful nor appropriate.
650 0 _aEconomics.
650 0 _aMarketing.
650 1 4 _aEconomics/Management Science.
650 2 4 _aMarketing.
650 2 4 _ae-Commerce/e-business.
710 2 _aSpringerLink (Online service)
773 0 _tSpringer eBooks
776 0 8 _iPrinted edition:
_z9783790823561
830 0 _aContributions to Management Science,
_x1431-1941
856 4 0 _uhttp://dx.doi.org/10.1007/978-3-7908-2357-8
912 _aZDB-2-SBE
999 _c112996
_d112996