000			02030nam a22004095i 4500
001			978-3-8349-6854-8
003			DE-He213
005			20140220083820.0
007			cr nn 008mamaa
008			110712s2011 gw | s |||| 0|eng d
020			_a9783834968548 _9978-3-8349-6854-8
024	7		_a10.1007/978-3-8349-6854-8 _2doi
050		4	_aHF5410-5417.5
072		7	_aKJS _2bicssc
072		7	_aKJSM _2bicssc
072		7	_aBUS043000 _2bisacsh
082	0	4	_a658.8 _223
100	1		_aOkazaki, Shintaro. _eeditor.
245	1	0	_aAdvances in Advertising Research (Vol. 2) _h[electronic resource] : _bBreaking New Ground in Theory and Practice / _cedited by Shintaro Okazaki.
264		1	_aWiesbaden : _bGabler, _c2011.
300			_aXII, 490p. 44 illus. _bonline resource.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_atext file _bPDF _2rda
520			_aAdvances in Advertising Research series are published annually by the European Advertising Academy (EAA). This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was held at Universidad Autónoma de Madrid, Spain, on June 24-26, 2010. The conference involved advertising, communication, and marketing scholars located all over the world, thereby setting an example of diversity and plurality in our ICORIA community. The goal of this book is breaking new ground in both theory and practice. Each chapter tries to shed light on challenging topics and offer insights that are of considerable value for advancing our knowledge.
650		0	_aEconomics.
650		0	_aMarketing.
650	1	4	_aEconomics/Management Science.
650	2	4	_aMarketing.
710	2		_aSpringerLink (Online service)
773	0		_tSpringer eBooks
776	0	8	_iPrinted edition: _z9783834931344
856	4	0	_uhttp://dx.doi.org/10.1007/978-3-8349-6854-8
912			_aZDB-2-SBE
999			_c108784 _d108784