000			02205nam a22004575i 4500
001			978-3-8349-6485-4
003			DE-He213
005			20140220083820.0
007			cr nn 008mamaa
008			101203s2011 gw | s |||| 0|eng d
020			_a9783834964854 _9978-3-8349-6485-4
024	7		_a10.1007/978-3-8349-6485-4 _2doi
050		4	_aHG1-9999
050		4	_aHG4501-6051
050		4	_aHG1501-HG3550
072		7	_aKFF _2bicssc
072		7	_aKFFK _2bicssc
072		7	_aBUS027000 _2bisacsh
072		7	_aBUS004000 _2bisacsh
082	0	4	_a657.8333 _223
082	0	4	_a658.152 _223
100	1		_aSerfas, Sebastian. _eauthor.
245	1	0	_aCognitive Biases in the Capital Investment Context _h[electronic resource] : _bTheoretical Considerations and Empirical Experiments on Violations of Normative Rationality / _cby Sebastian Serfas.
264		1	_aWiesbaden : _bGabler, _c2011.
300			_aXV, 255p. 21 illus. _bonline resource.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_atext file _bPDF _2rda
520			_aIn today’s competitive business environment, an optimal investment strategy is vital for every company. However, it is often endangered by unconscious mental biases inherent in every human being. Building on findings from cognitive psychology research, Sebastian Serfas shows in detail that and how these so-called cognitive biases systematically affect and distort capital investment-related decision making and business judgements. He provides a large number of examples that every business practitioner might encounter every day, demonstrates the detrimental effects through various empirical experiments, and outlines potential counterstrategies to mitigate these negative effects.
650		0	_aEconomics.
650		0	_aBanks and banking.
650	1	4	_aEconomics/Management Science.
650	2	4	_aFinance /Banking.
710	2		_aSpringerLink (Online service)
773	0		_tSpringer eBooks
776	0	8	_iPrinted edition: _z9783834926432
856	4	0	_uhttp://dx.doi.org/10.1007/978-3-8349-6485-4
912			_aZDB-2-SBE
999			_c108764 _d108764