000			02082nam a22004095i 4500
001			978-3-8349-6231-7
003			DE-He213
005			20140220083820.0
007			cr nn 008mamaa
008			110423s2011 gw | s |||| 0|eng d
020			_a9783834962317 _9978-3-8349-6231-7
024	7		_a10.1007/978-3-8349-6231-7 _2doi
050		4	_aHF5410-5417.5
072		7	_aKJS _2bicssc
072		7	_aKJSM _2bicssc
072		7	_aBUS043000 _2bisacsh
082	0	4	_a658.8 _223
100	1		_aPapathanassis, Alexis. _eeditor.
245	1	4	_aThe Long Tail of Tourism _h[electronic resource] : _bHoliday Niches and their Impact on Mainstream Tourism / _cedited by Alexis Papathanassis.
264		1	_aWiesbaden : _bGabler, _c2011.
300			_aX, 220p. 24 illus. _bonline resource.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_atext file _bPDF _2rda
520			_aOver the last decades, mass-tourism and the emergence of the holiday package have transformed recreational travel from a ‘luxury for the few’ to a ‘commodity for the many’. The ever-increasing demand for individuality, enabled by information technologies and the internet, has given rise to numerous, rapidly-expanding holiday niches and a corresponding explosion of specialists. The resulting ‘long tail’ of holiday offerings implies dramatic shifts in the sector’s concentration levels and its competitive dynamics. In order to examine the applicability and validity of this scenario, a number of key holiday niches are examined in terms of their demand development, supplier landscapes, operational challenges and future potential.
650		0	_aEconomics.
650		0	_aMarketing.
650	1	4	_aEconomics/Management Science.
650	2	4	_aMarketing.
710	2		_aSpringerLink (Online service)
773	0		_tSpringer eBooks
776	0	8	_iPrinted edition: _z9783834930620
856	4	0	_uhttp://dx.doi.org/10.1007/978-3-8349-6231-7
912			_aZDB-2-SBE
999			_c108758 _d108758