000 02106nam a22004575i 4500
001 978-3-8349-6209-6
003 DE-He213
005 20140220083820.0
007 cr nn 008mamaa
008 110205s2011 gw | s |||| 0|eng d
020 _a9783834962096
_9978-3-8349-6209-6
024 7 _a10.1007/978-3-8349-6209-6
_2doi
050 4 _aHG1-9999
050 4 _aHG4501-6051
050 4 _aHG1501-HG3550
072 7 _aKFF
_2bicssc
072 7 _aKFFK
_2bicssc
072 7 _aBUS027000
_2bisacsh
072 7 _aBUS004000
_2bisacsh
082 0 4 _a657.8333
_223
082 0 4 _a658.152
_223
100 1 _aMueller, Florian.
_eauthor.
245 1 0 _aSales Management Control Strategies in Banking
_h[electronic resource] :
_bStrategic Fit and Performance Impact /
_cby Florian Mueller.
264 1 _aWiesbaden :
_bGabler,
_c2011.
300 _aXXII, 398p. 50 illus.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
520 _aNot only have the global financial crisis, a changing regulatory environment, increasing competitive pressure, and changes in customer behavior created an overall difficult environment for banking institutions, but they have also increased the pressure on their sales performance. Based on the results of 300 interviews with sales executives of banks in Germany, Florian Mueller empirically investigates how retail, private, and corporate banking institutions need to set up their sales management control strategy in accordance to their specific environment, business strategy, and organizational characteristics in order to increase performance.
650 0 _aEconomics.
650 0 _aBanks and banking.
650 1 4 _aEconomics/Management Science.
650 2 4 _aFinance /Banking.
710 2 _aSpringerLink (Online service)
773 0 _tSpringer eBooks
776 0 8 _iPrinted edition:
_z9783834926531
856 4 0 _uhttp://dx.doi.org/10.1007/978-3-8349-6209-6
912 _aZDB-2-SBE
999 _c108754
_d108754