000 03118nam a22005175i 4500
001 978-3-642-17767-5
003 DE-He213
005 20140220083751.0
007 cr nn 008mamaa
008 110202s2011 gw | s |||| 0|eng d
020 _a9783642177675
_9978-3-642-17767-5
024 7 _a10.1007/978-3-642-17767-5
_2doi
050 4 _aHD28-70
072 7 _aKJM
_2bicssc
072 7 _aBUS041000
_2bisacsh
082 0 4 _a650
_223
100 1 _aConrady, Roland.
_eeditor.
245 1 0 _aTrends and Issues in Global Tourism 2011
_h[electronic resource] /
_cedited by Roland Conrady, Martin Buck.
264 1 _aBerlin, Heidelberg :
_bSpringer Berlin Heidelberg,
_c2011.
300 _aXXVI, 342 p.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
490 1 _aTrends and Issues in Global Tourism,
_x1868-0127
505 0 _aNew Data on Tourism and Changing Travel Behaviour -- Challenges in Global Aviation Management -- Hospitality Management in a Changing Environment -- Destination Management: Product - Branding - Promotion -- Marketing Management in Global Tourism: Identifying New Opportunities -- Business Travel Management: Costs - Yield - Success -- Corporate Social Responsibility: Help or Hindrance? -- Beyond the Boundaries of the Tourism Industry.
520 _aThis book provides insights into important trends and future scenarios in the global tourism and travel industry. It analyses today’s challenges in the aviation and hospitality industry, in destination management, and in marketing and distribution management. New empirical data on general travel behaviour and the latest consumer trends are also presented. The contributors to this book are well-known individuals from important tourism, travel and consulting firms (e.g. BCD Travel, Öger Tours, Booz and Company, GfK, IPK International) and researchers from universities in Switzerland, United Kingdom, the Netherlands, and Germany. In addition institutes specializing in future research highlight important travel trends. Corporate social responsibility is one of the top themes to-be and therefore a focus of this book, offering insights into the concept of CSR, empirical data on consumer requests, corporate strategy issues and financial investment implications.
650 0 _aEconomics.
650 0 _aGeography.
650 0 _aRegional economics.
650 0 _aIndustrial management.
650 0 _aHuman Geography.
650 1 4 _aEconomics/Management Science.
650 2 4 _aManagement/Business for Professionals.
650 2 4 _aRegional/Spatial Science.
650 2 4 _aEconomic Geography.
650 2 4 _aHuman Geography.
700 1 _aBuck, Martin.
_eeditor.
710 2 _aSpringerLink (Online service)
773 0 _tSpringer eBooks
776 0 8 _iPrinted edition:
_z9783642177668
830 0 _aTrends and Issues in Global Tourism,
_x1868-0127
856 4 0 _uhttp://dx.doi.org/10.1007/978-3-642-17767-5
912 _aZDB-2-SBE
999 _c107300
_d107300