| 000 | 03118nam a22005175i 4500 | ||
|---|---|---|---|
| 001 | 978-3-642-17767-5 | ||
| 003 | DE-He213 | ||
| 005 | 20140220083751.0 | ||
| 007 | cr nn 008mamaa | ||
| 008 | 110202s2011 gw | s |||| 0|eng d | ||
| 020 |
_a9783642177675 _9978-3-642-17767-5 |
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| 024 | 7 |
_a10.1007/978-3-642-17767-5 _2doi |
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| 050 | 4 | _aHD28-70 | |
| 072 | 7 |
_aKJM _2bicssc |
|
| 072 | 7 |
_aBUS041000 _2bisacsh |
|
| 082 | 0 | 4 |
_a650 _223 |
| 100 | 1 |
_aConrady, Roland. _eeditor. |
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| 245 | 1 | 0 |
_aTrends and Issues in Global Tourism 2011 _h[electronic resource] / _cedited by Roland Conrady, Martin Buck. |
| 264 | 1 |
_aBerlin, Heidelberg : _bSpringer Berlin Heidelberg, _c2011. |
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| 300 |
_aXXVI, 342 p. _bonline resource. |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 347 |
_atext file _bPDF _2rda |
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| 490 | 1 |
_aTrends and Issues in Global Tourism, _x1868-0127 |
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| 505 | 0 | _aNew Data on Tourism and Changing Travel Behaviour -- Challenges in Global Aviation Management -- Hospitality Management in a Changing Environment -- Destination Management: Product - Branding - Promotion -- Marketing Management in Global Tourism: Identifying New Opportunities -- Business Travel Management: Costs - Yield - Success -- Corporate Social Responsibility: Help or Hindrance? -- Beyond the Boundaries of the Tourism Industry. | |
| 520 | _aThis book provides insights into important trends and future scenarios in the global tourism and travel industry. It analyses today’s challenges in the aviation and hospitality industry, in destination management, and in marketing and distribution management. New empirical data on general travel behaviour and the latest consumer trends are also presented. The contributors to this book are well-known individuals from important tourism, travel and consulting firms (e.g. BCD Travel, Öger Tours, Booz and Company, GfK, IPK International) and researchers from universities in Switzerland, United Kingdom, the Netherlands, and Germany. In addition institutes specializing in future research highlight important travel trends. Corporate social responsibility is one of the top themes to-be and therefore a focus of this book, offering insights into the concept of CSR, empirical data on consumer requests, corporate strategy issues and financial investment implications. | ||
| 650 | 0 | _aEconomics. | |
| 650 | 0 | _aGeography. | |
| 650 | 0 | _aRegional economics. | |
| 650 | 0 | _aIndustrial management. | |
| 650 | 0 | _aHuman Geography. | |
| 650 | 1 | 4 | _aEconomics/Management Science. |
| 650 | 2 | 4 | _aManagement/Business for Professionals. |
| 650 | 2 | 4 | _aRegional/Spatial Science. |
| 650 | 2 | 4 | _aEconomic Geography. |
| 650 | 2 | 4 | _aHuman Geography. |
| 700 | 1 |
_aBuck, Martin. _eeditor. |
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| 710 | 2 | _aSpringerLink (Online service) | |
| 773 | 0 | _tSpringer eBooks | |
| 776 | 0 | 8 |
_iPrinted edition: _z9783642177668 |
| 830 | 0 |
_aTrends and Issues in Global Tourism, _x1868-0127 |
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| 856 | 4 | 0 | _uhttp://dx.doi.org/10.1007/978-3-642-17767-5 |
| 912 | _aZDB-2-SBE | ||
| 999 |
_c107300 _d107300 |
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