| 000 | 02363nam a22004455i 4500 | ||
|---|---|---|---|
| 001 | 978-3-642-16715-7 | ||
| 003 | DE-He213 | ||
| 005 | 20140220083749.0 | ||
| 007 | cr nn 008mamaa | ||
| 008 | 101116s2011 gw | s |||| 0|eng d | ||
| 020 |
_a9783642167157 _9978-3-642-16715-7 |
||
| 024 | 7 |
_a10.1007/978-3-642-16715-7 _2doi |
|
| 050 | 4 | _aHD28-70 | |
| 072 | 7 |
_aKJM _2bicssc |
|
| 072 | 7 |
_aBUS041000 _2bisacsh |
|
| 082 | 0 | 4 |
_a650 _223 |
| 100 | 1 |
_aGrünig, Rudolf. _eauthor. |
|
| 245 | 1 | 0 |
_aProcess-based Strategic Planning _h[electronic resource] / _cby Rudolf Grünig, Richard Kühn. |
| 264 | 1 |
_aBerlin, Heidelberg : _bSpringer Berlin Heidelberg, _c2011. |
|
| 300 |
_aXXIV, 358p. 129 illus. _bonline resource. |
||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
||
| 338 |
_aonline resource _bcr _2rdacarrier |
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| 347 |
_atext file _bPDF _2rda |
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| 505 | 0 | _aIdea of Strategic Planning -- Process of Strategic Planning and Resulting Documents -- Project Planning, Analysis and Mission Statement Revision -- Developing the Corporate Strategy -- Developing the Business Strategies -- Implementing, Assessing and Approving the Strategies. | |
| 520 | _aA company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources. Developing future strategies is an important and complex task, which is the core issue in this book. After a short introduction to strategic planning, a heuristic process for determining future strategies is presented. This process is divided into eight steps, and for each of these steps, detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved. | ||
| 650 | 0 | _aEconomics. | |
| 650 | 0 | _aIndustrial management. | |
| 650 | 0 | _aBusiness planning. | |
| 650 | 1 | 4 | _aEconomics/Management Science. |
| 650 | 2 | 4 | _aManagement/Business for Professionals. |
| 650 | 2 | 4 | _aOrganization/Planning. |
| 700 | 1 |
_aKühn, Richard. _eauthor. |
|
| 710 | 2 | _aSpringerLink (Online service) | |
| 773 | 0 | _tSpringer eBooks | |
| 776 | 0 | 8 |
_iPrinted edition: _z9783642167140 |
| 856 | 4 | 0 | _uhttp://dx.doi.org/10.1007/978-3-642-16715-7 |
| 912 | _aZDB-2-SBE | ||
| 999 |
_c107188 _d107188 |
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