| 000 | 02590nam a22004935i 4500 | ||
|---|---|---|---|
| 001 | 978-3-642-14338-0 | ||
| 003 | DE-He213 | ||
| 005 | 20140220083745.0 | ||
| 007 | cr nn 008mamaa | ||
| 008 | 101109s2011 gw | s |||| 0|eng d | ||
| 020 |
_a9783642143380 _9978-3-642-14338-0 |
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| 024 | 7 |
_a10.1007/978-3-642-14338-0 _2doi |
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| 050 | 4 | _aHD28-70 | |
| 072 | 7 |
_aKJM _2bicssc |
|
| 072 | 7 |
_aBUS041000 _2bisacsh |
|
| 082 | 0 | 4 |
_a650 _223 |
| 100 | 1 |
_aKohlbacher, Florian. _eeditor. |
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| 245 | 1 | 4 |
_aThe Silver Market Phenomenon _h[electronic resource] : _bMarketing and Innovation in the Aging Society / _cedited by Florian Kohlbacher, Cornelius Herstatt. |
| 250 | _a2. | ||
| 264 | 1 |
_aBerlin, Heidelberg : _bSpringer Berlin Heidelberg : _bImprint: Springer, _c2011. |
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| 300 |
_aXXXIV, 463p. 181 illus. _bonline resource. |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 347 |
_atext file _bPDF _2rda |
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| 520 | _aThe current shift in demographics – aging and shrinking populations – in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of the so-called “graying market” or “silver market”, the market segment more or less broadly defined as those people aged 50 and older. Increasing in number and share of the total population while at the same time being relatively well-off, this market segment can be seen as very attractive and promising, although still very underdeveloped in terms of product and service offerings. This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation, technology, product development and marketing for older consumers and employees. Key lessons are drawn from a variety of industries and countries, including the lead market Japan. | ||
| 650 | 0 | _aEconomics. | |
| 650 | 0 | _aLabor economics. | |
| 650 | 0 | _aPopulation. | |
| 650 | 0 | _aIndustrial management. | |
| 650 | 0 | _aDemography. | |
| 650 | 1 | 4 | _aEconomics/Management Science. |
| 650 | 2 | 4 | _aManagement/Business for Professionals. |
| 650 | 2 | 4 | _aLabor Economics. |
| 650 | 2 | 4 | _aDemography. |
| 650 | 2 | 4 | _aPopulation Economics. |
| 700 | 1 |
_aHerstatt, Cornelius. _eeditor. |
|
| 710 | 2 | _aSpringerLink (Online service) | |
| 773 | 0 | _tSpringer eBooks | |
| 776 | 0 | 8 |
_iPrinted edition: _z9783642143373 |
| 856 | 4 | 0 | _uhttp://dx.doi.org/10.1007/978-3-642-14338-0 |
| 912 | _aZDB-2-SBE | ||
| 999 |
_c106946 _d106946 |
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