000 02413nam a22004335i 4500
001 978-3-540-92784-6
003 DE-He213
005 20140220083740.0
007 cr nn 008mamaa
008 110707s2011 gw | s |||| 0|eng d
020 _a9783540927846
_9978-3-540-92784-6
024 7 _a10.1007/978-3-540-92784-6
_2doi
050 4 _aHF5410-5417.5
072 7 _aKJS
_2bicssc
072 7 _aKJSM
_2bicssc
072 7 _aBUS043000
_2bisacsh
082 0 4 _a658.8
_223
100 1 _aSaad, Gad.
_eeditor.
245 1 0 _aEvolutionary Psychology in the Business Sciences
_h[electronic resource] /
_cedited by Gad Saad.
264 1 _aBerlin, Heidelberg :
_bSpringer Berlin Heidelberg,
_c2011.
300 _aXXVI, 371p. 18 illus.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
505 0 _aPreface -- Introduction -- Contributions.
520 _aAll individuals who operate in the business sphere, whether as consumers, employers, employees, entrepreneurs, or financial traders to name a few constituents, share a common biological heritage and are defined by a universal human nature.  As such, it is surprising that so few business scholars have incorporated biological and evolutionary-informed theories within their conceptual toolboxes.  This edited book addresses this lacuna by culling chapters at the intersection of the evolutionary behavioral sciences and specific business contexts including in marketing, consumer behavior, advertising, innovation and creativity, intertemporal choice, negotiations, competition and cooperation in organizational settings, sex differences in workplace patterns, executive leadership, business ethics, store design, behavioral decision making, and electronic communication.  To reword the famous aphorism of T. G. Dobzhansky, nothing in business makes sense except in the light of evolution.
650 0 _aEconomics.
650 0 _aMarketing.
650 1 4 _aEconomics/Management Science.
650 2 4 _aMarketing.
650 2 4 _aBusiness/Management Science, general.
710 2 _aSpringerLink (Online service)
773 0 _tSpringer eBooks
776 0 8 _iPrinted edition:
_z9783540927839
856 4 0 _uhttp://dx.doi.org/10.1007/978-3-540-92784-6
912 _aZDB-2-SBE
999 _c106680
_d106680