000 03201nam a22004455i 4500
001 978-1-4614-0406-4
003 DE-He213
005 20140220083732.0
007 cr nn 008mamaa
008 110907s2011 xxu| s |||| 0|eng d
020 _a9781461404064
_9978-1-4614-0406-4
024 7 _a10.1007/978-1-4614-0406-4
_2doi
050 4 _aQA276-280
072 7 _aPBT
_2bicssc
072 7 _aK
_2bicssc
072 7 _aBUS061000
_2bisacsh
082 0 4 _a330.015195
_223
100 1 _aJank, Wolfgang.
_eauthor.
245 1 0 _aBusiness Analytics for Managers
_h[electronic resource] /
_cby Wolfgang Jank.
264 1 _aNew York, NY :
_bSpringer New York,
_c2011.
300 _aXI, 189p. 100 illus., 63 illus. in color.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
490 1 _aUse R
505 0 _aIntroduction -- Exploring & Discovering Data -- Data Modeling I - Basics -- Data Modeling II - Making Models More Flexible -- Data Modeling III - Making Models More Selective -- Data Modeling IV - Fine Tuning Your Model -- Introduction to the Statistical Software R.
520 _aThe practice of business is changing. More and more companies are amassing larger and larger amounts of data, and storing them in bigger and bigger data bases. Consequently, successful applications of data-driven decision making are plentiful and increasing on a daily basis. This book will motivate the need for data and data-driven solutions, using real data from real business scenarios. It will allow managers to better interact with personnel specializing in analytics by exposing managers and decision makers to the key ideas and concepts of data-driven decision making.   Business Analytics for Managers conveys ideas and concepts from both statistics and data mining with the goal of extracting knowledge from real business data and actionable insight for managers. Throughout, emphasis placed on conveying data-driven thinking.  While the ideas discussed in this book can be implemented using many different software solutions from many different vendors, it also provides a quick-start to one of the most powerful software solutions available.   The main goals of this book are as follows: ·         To excite managers and decision makers about the potential that resides in data and the value that data analytics can add to business processes. ·         To provide managers with a basic understanding of the main concepts of data analytics and a common language to convey data-driven decision problems so they can better communicate with personnel specializing in data mining or statistics.
650 0 _aStatistics.
650 0 _aEconomics
_xStatistics.
650 1 4 _aStatistics.
650 2 4 _aStatistics for Business/Economics/Mathematical Finance/Insurance.
710 2 _aSpringerLink (Online service)
773 0 _tSpringer eBooks
776 0 8 _iPrinted edition:
_z9781461404057
830 0 _aUse R
856 4 0 _uhttp://dx.doi.org/10.1007/978-1-4614-0406-4
912 _aZDB-2-SMA
999 _c106248
_d106248