000 03715nam a22004575i 4500
001 978-1-4419-7082-4
003 DE-He213
005 20140220083722.0
007 cr nn 008mamaa
008 101109s2011 xxu| s |||| 0|eng d
020 _a9781441970824
_9978-1-4419-7082-4
024 7 _a10.1007/978-1-4419-7082-4
_2doi
050 4 _aHF5410-5417.5
072 7 _aKJS
_2bicssc
072 7 _aKJSM
_2bicssc
072 7 _aBUS043000
_2bisacsh
082 0 4 _a658.8
_223
100 1 _aBhalla, Gaurav.
_eauthor.
245 1 0 _aCollaboration and Co-creation
_h[electronic resource] :
_bNew Platforms for Marketing and Innovation /
_cby Gaurav Bhalla.
264 1 _aNew York, NY :
_bSpringer New York,
_c2011.
300 _aXIV, 205p. 10 illus.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
520 _aPraise for Collaboration and Co-Creation “In today’s customer-empowered world, collaboration and co-creation competencies are critical to the future growth of a company…Gaurav Bhalla offers a concrete framework and specific examples that managers can use to implement value co-creation programs with their customers. A must-read for companies not wishing to get left behind!” --Vijay Govindarajan, Earl C. Daum 1924 Professor of International Business, Tuck School of Business, Dartmouth College “Collaboration and co-creation is the sweet spot for rethinking how companies should practice marketing and innovation…Gaurav Bhalla’s book is very timely, and offers readers an effective way for building businesses around customers.” --Nicolas Mirzayantz, Group President, Fragrances, International Flavors and Fragrances “Companies can't afford to fake it. Customer-driven innovation has moved from the edge to become a core business practice. Gaurav Bhalla helps you understand what it takes to make this shift, and not a moment too soon.” --John Hagel III, Co-Chairman, Deloitte Center for the Edge, and co-author, The Power of Pull “If running your business seems more difficult lately, reading this book will help you understand why. It will also provide insights into how collaboration and co-creation can improve your company’s performance.” --Vince Barabba, Author, Meeting of the Minds, and Founder and Chairman, Market Insight Corporation “Gaurav Bhalla is after big game: how the world’s leading institutions are connecting and collaborating with their most important asset – their customers – in novel and important ways…This book is an important one to read for any marketing, market research, or product innovation professional.” --Steve Howe, CEO, Passenger “Based on my research it is clear that user co-creation is a strong driver for transforming the marketing and innovation programs of those companies that dare to listen and respond. Gaurav Bhalla provides a solid framework to guide this process and a rich set of case stories to explain why and how.” --Jacob Buur, Professor of Participatory Innovation, Research Director of SPIRE, University of Southern Denmark
650 0 _aEconomics.
650 0 _aIndustrial management.
650 0 _aMarketing.
650 0 _aBusiness planning.
650 1 4 _aEconomics/Management Science.
650 2 4 _aMarketing.
650 2 4 _aManagement/Business for Professionals.
650 2 4 _aOrganization/Planning.
710 2 _aSpringerLink (Online service)
773 0 _tSpringer eBooks
776 0 8 _iPrinted edition:
_z9781441970817
856 4 0 _uhttp://dx.doi.org/10.1007/978-1-4419-7082-4
912 _aZDB-2-SBE
999 _c105685
_d105685