| 000 | 01965nam a22003975i 4500 | ||
|---|---|---|---|
| 001 | 978-1-4302-3316-9 | ||
| 003 | DE-He213 | ||
| 005 | 20140220083716.0 | ||
| 007 | cr nn 008mamaa | ||
| 008 | 120124s2011 xxu| s |||| 0|eng d | ||
| 020 |
_a9781430233169 _9978-1-4302-3316-9 |
||
| 024 | 7 |
_a10.1007/978-1-4302-3316-9 _2doi |
|
| 050 | 4 | _aHF4999.2-6182 | |
| 050 | 4 | _aHD28-70 | |
| 072 | 7 |
_aKJ _2bicssc |
|
| 072 | 7 |
_aBUS042000 _2bisacsh |
|
| 082 | 0 | 4 |
_a650 _223 |
| 100 | 1 |
_aAccardi-Petersen, Michelle. _eauthor. |
|
| 245 | 1 | 0 |
_aAgile Marketing _h[electronic resource] / _cby Michelle Accardi-Petersen. |
| 264 | 1 |
_aBerkeley, CA : _bApress, _c2011. |
|
| 300 |
_aXV, 248 p. _bonline resource. |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_acomputer _bc _2rdamedia |
||
| 338 |
_aonline resource _bcr _2rdacarrier |
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| 347 |
_atext file _bPDF _2rda |
||
| 520 | _aClearly the marketing methods of old will not fulfill all the needs of today's organization. Today, the fast moving opportunities afforded by the internet, websites, social networking and data communication give those in the know a huge advantage over traditional marketers. The goal of this book is to teach you how. Author Michelle Accardi-Petersen has been on both the planning and implementation side of the problem. Utilizing methods that may be familiar to those with a software background but without the technical baggage, she presents the techniques that will put you way ahead of traditional marketers and move your organization to the forefront in their overall marketing operations. | ||
| 650 | 0 | _aEconomics. | |
| 650 | 1 | 4 | _aEconomics/Management Science. |
| 650 | 2 | 4 | _aBusiness/Management Science, general. |
| 710 | 2 | _aSpringerLink (Online service) | |
| 773 | 0 | _tSpringer eBooks | |
| 776 | 0 | 8 |
_iPrinted edition: _z9781430233152 |
| 856 | 4 | 0 | _uhttp://dx.doi.org/10.1007/978-1-4302-3316-9 |
| 912 | _aZDB-2-CWD | ||
| 999 |
_c105349 _d105349 |
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