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001 978-0-85729-352-7
003 DE-He213
005 20140220083713.0
007 cr nn 008mamaa
008 110919s2011 xxk| s |||| 0|eng d
020 _a9780857293527
_9978-0-85729-352-7
024 7 _a10.1007/978-0-85729-352-7
_2doi
050 4 _aQA76.9.U83
050 4 _aQA76.9.H85
072 7 _aUYZG
_2bicssc
072 7 _aCOM070000
_2bisacsh
082 0 4 _a005.437
_223
082 0 4 _a4.019
_223
100 1 _aMüller, Jörg.
_eeditor.
245 1 0 _aPervasive Advertising
_h[electronic resource] /
_cedited by Jörg Müller, Florian Alt, Daniel Michelis.
264 1 _aLondon :
_bSpringer London,
_c2011.
300 _aX, 366 p.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
490 1 _aHuman-Computer Interaction Series,
_x1571-5035
520 _aFollowing decades of exciting developments in laboratories around the world, pervasive computing technologies are starting to reshape our world in real ways. Computers, visible and invisible, are everywhere: traditional signs and billboards are being replaced by digital signage, projections, and interactive surfaces. Communication is digital and ubiquitous—the majority of the world’s population uses mobile phones. Physical computing and robotics make physical environments digital and interactive. It is apparent that analogous for developments on the Internet, advertising will be the business model driving pervasive computing. These new computing technologies are powerful tools for advertising and they will supersede traditional advertising in the near future. Pervasive computing is the disruptive technology for advertising. This book presents the core principles of Pervasive Advertising and makes accessible to practitioners and researchers alike research findings in pervasive computing, modern advertising, and human-computer interaction. The major opportunities addressed include: symmetric communication, the long tail, powerful experiences, personalization, context adaptivity, audience measurement, and automated persuasion. The major challenges addressed include: calm and engaging advertising, privacy, and ethical persuasion. This book presents and discusses innovative applications based on digital signage and mobile advertising, venturing into new territories like music and scents. This book is intended as a guide for: • Advertisers who want to understand how new technologies revolutionize their field. • Pervasive computing engineers and researchers who want to understand what business models will drive their technologies in the real world. • Anyone who is interested in how pervasive advertising will shape the future of urban life.
650 0 _aComputer science.
650 0 _aMultimedia systems.
650 0 _aSocial sciences
_xData processing.
650 1 4 _aComputer Science.
650 2 4 _aUser Interfaces and Human Computer Interaction.
650 2 4 _aMultimedia Information Systems.
650 2 4 _aComputer Appl. in Social and Behavioral Sciences.
700 1 _aAlt, Florian.
_eeditor.
700 1 _aMichelis, Daniel.
_eeditor.
710 2 _aSpringerLink (Online service)
773 0 _tSpringer eBooks
776 0 8 _iPrinted edition:
_z9780857293510
830 0 _aHuman-Computer Interaction Series,
_x1571-5035
856 4 0 _uhttp://dx.doi.org/10.1007/978-0-85729-352-7
912 _aZDB-2-SCS
999 _c105192
_d105192