000 04034nam a22005055i 4500
001 978-94-007-1855-5
003 DE-He213
005 20140220083338.0
007 cr nn 008mamaa
008 111031s2012 ne | s |||| 0|eng d
020 _a9789400718555
_9978-94-007-1855-5
024 7 _a10.1007/978-94-007-1855-5
_2doi
050 4 _aHB848-3697
072 7 _aJHBD
_2bicssc
072 7 _aSOC006000
_2bisacsh
082 0 4 _a304.6
_223
100 1 _aMartins, Jo M.
_eauthor.
245 1 0 _aConsumer Demographics and Behaviour
_h[electronic resource] :
_bMarkets are People /
_cby Jo M. Martins, Farhat Yusuf, David A. Swanson.
264 1 _aDordrecht :
_bSpringer Netherlands :
_bImprint: Springer,
_c2012.
300 _aXXII, 214 p.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
490 1 _aThe Springer Series on Demographic Methods and Population Analysis,
_x1389-6784 ;
_v30
505 0 _aSection I - Basic Issues: Market Size and Composition: 1: The Making of Markets,- 2: Perspectives on Consumer Behaviour -- 3: Towards Consumer Demographic Perspectives -- Section II - Demographic Change, Markets and Consumption: 4: Population Growth in Global Markets -- 5: Growth of Global Markets -- 6: Life Cycle: Consumption, Consumer Income and Savings -- Section III - Consumption, Income, Age, Cohort and Gender -- 7: Consumer Allocation Patterns -- 8: Market Segmentation and Income Distribution -- 9: Age, Preferences and Market Segmentation -- 10: Gendered Preferences and One-Person Households -- 11: Age and Product Substitution and Cohort Preferences -- 12: Demographic Perspectives on Consumer Behaviour and Implications for the Future.
520 _aThis is the book that market strategists have been waiting for to position themselves in global markets and take advantage of the opportunities that demographic bonuses and deficits offer to them and their products. It is also a book for teachers and students of consumer behaviour to grasp the importance of the life cycle as a framework that shapes the demand for goods and services determined by changes in social, economic and physical functioning. It gives insights into gendered consumer behaviour and cohort effects. It presents a range of views on consumer behaviour and how demographic perspectives enhance these perspectives. The book offers conceptual and analytical tools that can be used in the assessment of population characteristics as determinants of market size, composition and potential for a variety of products. It offers organising frameworks as well as empirical evidence of consumer behaviour in clusters of markets, with different rates of population growth and age distribution that affect consumers’ priorities and demand for basic and progressive commodities. The book shows commonalities as well as differences in consumer behaviour arising from different cultures and social customs. It uses analytical tools that are explained and accessible to readers with a range of competences. It is a book that can give a better understanding of consumer behaviour and market opportunities to the practitioner. It can also be used for the instruction of students in demography, consumer behaviour and marketing. 
650 0 _aSocial sciences.
650 0 _aPopulation.
650 0 _aMarketing.
650 0 _aDemography.
650 1 4 _aSocial Sciences.
650 2 4 _aDemography.
650 2 4 _aPopulation Economics.
650 2 4 _aMarketing.
700 1 _aYusuf, Farhat.
_eauthor.
700 1 _aSwanson, David A.
_eauthor.
710 2 _aSpringerLink (Online service)
773 0 _tSpringer eBooks
776 0 8 _iPrinted edition:
_z9789400718548
830 0 _aThe Springer Series on Demographic Methods and Population Analysis,
_x1389-6784 ;
_v30
856 4 0 _uhttp://dx.doi.org/10.1007/978-94-007-1855-5
912 _aZDB-2-SHU
999 _c104334
_d104334