000 03586nam a22004335i 4500
001 978-90-6704-793-7
003 DE-He213
005 20140220083337.0
007 cr nn 008mamaa
008 111018s2012 ne | s |||| 0|eng d
020 _a9789067047937
_9978-90-6704-793-7
024 7 _a10.1007/978-90-6704-793-7
_2doi
050 4 _aK1-7720
072 7 _aL
_2bicssc
072 7 _aLAW000000
_2bisacsh
082 0 4 _a340
_223
100 1 _aBlackshaw, Ian S.
_eauthor.
245 1 0 _aSports Marketing Agreements: Legal, Fiscal and Practical Aspects
_h[electronic resource] /
_cby Ian S. Blackshaw.
264 1 _aThe Hague, The Netherlands :
_bT. M. C. Asser Press,
_c2012.
300 _aXX, 516 p.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
490 1 _aASSER International Sports Law Series,
_x1874-6926
520 _aWith a Foreword by Prof. Paul Anderson, Associate Director, National Sports Law Institute, Marquette University Law School, Milwaukee, USA   Sports marketing is not only a global phenomenon, but also a major industry in its own right. This book breaks new ground in that it combines the theory and the practice of sports marketing agreements, which are at the heart of the commercialisation and marketing of sport. A particular feature of this book is the wide-ranging collection of precedents of sports marketing agreements, including, inter alia, sponsorship, merchandising, TV rights and new media, sports image rights and endorsements, event management and corporate hospitality, that are included and are explained and commented on in the text of the book. The book also covers the EU aspects, which are particularly important in connection with the commercialisation and sale, especially collective selling, of Sports TV rights and the drafting of the corresponding agreements; as well as the fiscal aspects of sports marketing agreements in general and sports image Rights agreements in particular, which need to be taken into account in order to reduce the tax burden on the resulting revenues, which can be quite significant. With so much money at stake in sports marketing, the book also deals with the important topic of dispute resolution and, again, provides the reader with some useful corresponding clauses for settling disputes by ADR, particularly through the Court of Arbitration for Sport (CAS). As the author remarks in his Preface, the aim of the book is to provide a leading resource for all those engaged in any way in the money-spinning field of sports marketing, combining – as this book uniquely does – both the theory and the practice of drafting, interpreting and enforcing a variety of sports marketing agreements, especially those with an international dimension. Prof. Ian S. Blackshaw is a Member of the Court of Arbitration for Sport in Lausanne, Switzerland. This book appears in the ASSER International Sports Law Series, under the editorship of Prof. Dr. Robert Siekmann and Dr. Janwillem Soek.
650 0 _aLaw.
650 0 _aCommercial law.
650 1 4 _aLaw.
650 2 4 _aLaw, general.
650 2 4 _aCommercial Law.
710 2 _aSpringerLink (Online service)
773 0 _tSpringer eBooks
776 0 8 _iPrinted edition:
_z9789067047920
830 0 _aASSER International Sports Law Series,
_x1874-6926
856 4 0 _uhttp://dx.doi.org/10.1007/978-90-6704-793-7
912 _aZDB-2-SHU
999 _c104234
_d104234