000			02074nam a22003975i 4500
001			978-3-8349-7140-1
003			DE-He213
005			20140220083333.0
007			cr nn 008mamaa
008			120213s2012 gw | s |||| 0|eng d
020			_a9783834971401 _9978-3-8349-7140-1
024	7		_a10.1007/978-3-8349-7140-1 _2doi
050		4	_aHD28-70
072		7	_aKJMV6 _2bicssc
072		7	_aPDG _2bicssc
072		7	_aBUS087000 _2bisacsh
082	0	4	_a658.514 _223
100	1		_aLee, Viktor. _eauthor.
245	1	0	_aHow Firms Can Strategically Influence Open Source Communities _h[electronic resource] : _bThe Employment of ‘Men on the Inside’ / _cby Viktor Lee.
264		1	_aWiesbaden : _bGabler Verlag, _c2012.
300			_aXXI, 193 p. 48 illus., 3 illus. in color. _bonline resource.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_atext file _bPDF _2rda
520			_aFirms have discovered that open source (OS) communities can be valuable sources of innovation. However, the access for firms to these communities turned to be intricate. One proven way of how firms can enter OS communities is via their personnel (“men on the inside”). Focusing on firm-sponsored OS communities, Viktor Lee detects the specific functions of MOI and how these individuals influence the community network by applying a comparative case study of two OSS firms. A netnographic and social network analysis of the community interactions of over 12,000 individuals was conducted. He concludes that firms can succeed in integrating a community into the firm’s development process with the help of the MOI.
650		0	_aEconomics.
650	1	4	_aEconomics/Management Science.
650	2	4	_aInnovation/Technology Management.
710	2		_aSpringerLink (Online service)
773	0		_tSpringer eBooks
776	0	8	_iPrinted edition: _z9783834933874
856	4	0	_uhttp://dx.doi.org/10.1007/978-3-8349-7140-1
912			_aZDB-2-SBE
999			_c104022 _d104022