| 000 | 01845nam a22003855i 4500 | ||
|---|---|---|---|
| 001 | 978-3-8349-7075-6 | ||
| 003 | DE-He213 | ||
| 005 | 20140220083333.0 | ||
| 007 | cr nn 008mamaa | ||
| 008 | 120306s2012 gw | s |||| 0|eng d | ||
| 020 |
_a9783834970756 _9978-3-8349-7075-6 |
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| 024 | 7 |
_a10.1007/978-3-8349-7075-6 _2doi |
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| 050 | 4 | _aHD28-70 | |
| 072 | 7 |
_aKJC _2bicssc |
|
| 072 | 7 |
_aBUS041000 _2bisacsh |
|
| 082 | 0 | 4 |
_a658.4092 _223 |
| 100 | 1 |
_aAbu-Assab, Samah. _eauthor. |
|
| 245 | 1 | 0 |
_aIntegration of Preference Analysis Methods into Quality Function Deployment _h[electronic resource] : _bA Focus on Elderly People / _cby Samah Abu-Assab. |
| 264 | 1 |
_aWiesbaden : _bGabler Verlag, _c2012. |
|
| 300 |
_aXXV, 223p. 33 illus. _bonline resource. |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
||
| 338 |
_aonline resource _bcr _2rdacarrier |
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| 347 |
_atext file _bPDF _2rda |
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| 520 | _aEspecially in industrial countries the portion of elderly people is growing in many societies. Their needs are more intensified than the demands of younger people in many aspects. Companies need the right tools (e.g. market research methods for elderly people) to detect these needs, preferences, and demands of elderly people. Samah Abu-Assab verifies two existing research methods and suggests a new one for determining the preferences of elderly people. The new method seems to be promising and adequate for the elderly target group. | ||
| 650 | 0 | _aEconomics. | |
| 650 | 1 | 4 | _aEconomics/Management Science. |
| 650 | 2 | 4 | _aBusiness Strategy/Leadership. |
| 710 | 2 | _aSpringerLink (Online service) | |
| 773 | 0 | _tSpringer eBooks | |
| 776 | 0 | 8 |
_iPrinted edition: _z9783834932334 |
| 856 | 4 | 0 | _uhttp://dx.doi.org/10.1007/978-3-8349-7075-6 |
| 912 | _aZDB-2-SBE | ||
| 999 |
_c104014 _d104014 |
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