000 03255nam a22004695i 4500
001 978-3-8349-6740-4
003 DE-He213
005 20140220083333.0
007 cr nn 008mamaa
008 120202s2012 gw | s |||| 0|eng d
020 _a9783834967404
_9978-3-8349-6740-4
024 7 _a10.1007/978-3-8349-6740-4
_2doi
050 4 _aHF5438.4
050 4 _aHF5415.5-5415.53
072 7 _aKJMV7
_2bicssc
072 7 _aBUS041000
_2bisacsh
082 0 4 _a658.81
_223
100 1 _aZentes, Joachim.
_eauthor.
245 1 0 _aStrategic Retail Management
_h[electronic resource] :
_bText and International Cases /
_cby Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein.
250 _a2.
264 1 _aWiesbaden :
_bGabler Verlag,
_c2012.
300 _aApprox. 445 p.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
505 0 _aFunctions, Formats and Players in Retailing -- Strategic Marketing in Retailing -- Marketing Mix in Retailing -- Buying, Logistics and Performance Measurement.
520 _aJoachim Zentes/Dirk Morschett/Hanna Schramm-Klein Strategic Retail Management Text and International Cases This is not a traditional textbook or collection of case studies, but is intended to demonstrate the complex and manifold questions of retail management in the form of 18 lessons that provide a thematic overview of key issues and illustrate them with the help of comprehensive case studies. In the second edition, all chapters were revised and updated. Three new chapters were added to treat topics like online-retailing and multi-channel-strategies as well as the so called verticals in specific chapters. All case studies were replaced by new ones to reflect the most recent developments. Eighteen well-known retail companies from different countries, like Best Buy, IKEA,TK Maxx, Tesco and Decathlon, are now used to illustrate particular aspects of retail management. Contents Functions, Formats and Players in Retailing Strategic Marketing in Retailing Marketing Mix in Retailing Buying, Logistics and Performance Measurement Target Groups Advanced undergraduate students and graduate students majoring in Business Administration, Marketing or Management; practitioners who wish to obtain compact and practice-oriented information on current concepts About the Authors Joachim Zentes is Professor of Management and Marketing at the Saarland University, Saarbrücken, Germany. Dirk Morschett is Professor of International Management at the University of Fribourg, Switzerland. Hanna Schramm-Klein is Professor of Marketing at the University of Siegen, Germany.
650 0 _aEconomics.
650 0 _aMarketing.
650 1 4 _aEconomics/Management Science.
650 2 4 _aSales/Distribution/Call Center/Customer Service.
650 2 4 _aMarketing.
700 1 _aMorschett, Dirk.
_eauthor.
700 1 _aSchramm-Klein, Hanna.
_eauthor.
710 2 _aSpringerLink (Online service)
773 0 _tSpringer eBooks
776 0 8 _iPrinted edition:
_z9783834925367
856 4 0 _uhttp://dx.doi.org/10.1007/978-3-8349-6740-4
912 _aZDB-2-SBE
999 _c104007
_d104007