| 000 | 01881nam a22004095i 4500 | ||
|---|---|---|---|
| 001 | 978-3-8349-6453-3 | ||
| 003 | DE-He213 | ||
| 005 | 20140220083333.0 | ||
| 007 | cr nn 008mamaa | ||
| 008 | 111216s2012 gw | s |||| 0|eng d | ||
| 020 |
_a9783834964533 _9978-3-8349-6453-3 |
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| 024 | 7 |
_a10.1007/978-3-8349-6453-3 _2doi |
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| 050 | 4 | _aHF5410-5417.5 | |
| 072 | 7 |
_aKJS _2bicssc |
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| 072 | 7 |
_aKJSM _2bicssc |
|
| 072 | 7 |
_aBUS043000 _2bisacsh |
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| 082 | 0 | 4 |
_a658.8 _223 |
| 100 | 1 |
_aWorm, Stefan. _eauthor. |
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| 245 | 1 | 0 |
_aBranded Component Strategies _h[electronic resource] : _bIngredient Branding in B2B Markets / _cby Stefan Worm. |
| 264 | 1 |
_aWiesbaden : _bGabler Verlag, _c2012. |
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| 300 |
_aXX, 224p. 32 illus. _bonline resource. |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 347 |
_atext file _bPDF _2rda |
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| 520 | _aIn the quest for better differentiation of their products, many firms in B2B markets have started to systematically invest in brand building. Stefan Worm analyzes how component supplier brand strength among original equipment manufacturers’ (OEMs’) customers affects component suppliers’ market performance in their relationships with these OEMs. Further, the author determines which management instruments are effective in building, sustaining, and leveraging component supplier brand strength. The analysis relies on data collected from multiple manufacturing industries. | ||
| 650 | 0 | _aEconomics. | |
| 650 | 0 | _aMarketing. | |
| 650 | 1 | 4 | _aEconomics/Management Science. |
| 650 | 2 | 4 | _aMarketing. |
| 710 | 2 | _aSpringerLink (Online service) | |
| 773 | 0 | _tSpringer eBooks | |
| 776 | 0 | 8 |
_iPrinted edition: _z9783834919199 |
| 856 | 4 | 0 | _uhttp://dx.doi.org/10.1007/978-3-8349-6453-3 |
| 912 | _aZDB-2-SBE | ||
| 999 |
_c104006 _d104006 |
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