000 02338nam a22004575i 4500
001 978-3-8349-6445-8
003 DE-He213
005 20140220083333.0
007 cr nn 008mamaa
008 110928s2012 gw | s |||| 0|eng d
020 _a9783834964458
_9978-3-8349-6445-8
024 7 _a10.1007/978-3-8349-6445-8
_2doi
050 4 _aHF5469.7-5481
050 4 _aHF1365
072 7 _aKJSM
_2bicssc
072 7 _aBUS000000
_2bisacsh
082 0 4 _a381
_223
100 1 _aBöhmann, Tilo.
_eeditor.
245 1 0 _aImplementing International Services
_h[electronic resource] :
_bA Tailorable Method for Market Assessment, Modularization, and Process Transfer /
_cedited by Tilo Böhmann, Wolfgang Burr, Thomas Herrmann, Helmut Krcmar.
264 1 _aWiesbaden :
_bGabler Verlag,
_c2012.
300 _aVIII, 455p. 109 illus.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
520 _aThe implementation of business-to-business services in international markets requires careful design and planning. The book introduces a tailorable method for the internationalization of services. Each component of the method addresses a typical challenge of the international implementation of services, such as the design and modularization of services for international markets, the choice of locations for service operations, and the transfer of services to new locations. Case studies in IT services, facility management services, and information services illustrate the practical application of the method. In-depth chapters discuss theoretical foundations of the method and insights of related research fields.
650 0 _aEconomics.
650 0 _aIndustrial management.
650 1 4 _aEconomics/Management Science.
650 2 4 _aEmerging Markets/Globalization.
650 2 4 _aManagement/Business for Professionals.
700 1 _aBurr, Wolfgang.
_eeditor.
700 1 _aHerrmann, Thomas.
_eeditor.
700 1 _aKrcmar, Helmut.
_eeditor.
710 2 _aSpringerLink (Online service)
773 0 _tSpringer eBooks
776 0 8 _iPrinted edition:
_z9783834915771
856 4 0 _uhttp://dx.doi.org/10.1007/978-3-8349-6445-8
912 _aZDB-2-SBE
999 _c104005
_d104005